E-Commerce Specialist

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Full time
Location: Birmingham
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Major Recruitment Oldbury are delighted to be recruiting for a professional and creative organisation on the outskirts of Halesowen, who are seeking a creative E-Commerce Specialist to join their successful team on a permanent basis. Hybrid options are available for 2-3 days per week but

please only apply if you are within a commutable distance to Halesowen, West Midlands. Duties and tasks will include:

Responsible for managing the Shopify web platform, maintaining functionality, troubleshooting technical issues and implementing new features or apps when available/suitable. Optimise website performance, including speed, navigation, and mobile responsiveness. Develop and implement a strategy to increase sessions, conversion and customer retention and grow the online share of business (tracking with analytics) in conjunction with commercial/marketing team. Optimise the customer journey, from site navigation to checkout, ensuring a user-friendly and secure shopping experience. Ensuring product listings, descriptions, and visuals are accurate and compelling. Working across all internal departments as required to make improvements. Responsible for optimising Google Advertising campaigns to maintain SEM within budget and implement improvements for SEO rankings. Work with TFC Commercial/Marketing team to implement marketing campaigns to increase sales and/or launch new products. Stay up to date with e-commerce trends and developments and make recommendations for improvements. Ensure the platform complies with legal and data protection regulations (e.g. GDPR). Potential for additional website responsibilities. Candidates welcome to apply for the role will have the following:

Bachelor's degree in Marketing, Communications, or a related field. 3-5 years proficiency in managing, developing and coding e-commerce platforms, preferably Shopify and Google Platforms (primarily google advertising). Knowledge of digital marketing channels such as social media, SEM, email marketing and SEO. Proven track record of success in increasing online sales and revenue and spotting quick wins vs long term projects. Strong analytical and problem-solving skills with the ability to use data to drive decision-making. Excellent communication and collaboration skills. Ability to work independently and manage multiple projects simultaneously. Hours of work are Monday to Friday 9am to 5.30pm. Free parking is available.

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