Healthcare Management Trust – St Hugh’s Hospital
If you are passionate about care, innovation and excellence, then HMT could be the perfect place for the next step in your career. We have an exciting new role at St Hugh’s Hospital, Grimsby. The GP Liaison Officer will be responsible for driving hospital activity to meet annual NHS targets through the delivery of marketing events and customer liaison campaigns with relevant stakeholders. At HMT, we take pride in delivering exceptional healthcare through our two private hospitals: St Hugh's Hospital in Grimsby and Sancta Maria Hospital in Swansea. Both hospitals are dedicated to providing expert, patient-centred care in a welcoming and compassionate environment. St Hugh's is a modern purpose-built hospital with 31 beds, twin theatres and an extensive diagnostic and outpatient department consisting of consultants and healthcare professionals with expertise across major specialties. HMT St Hugh's, along with their sister hospital HMT Sancta Maria in Swansea, has a mission to provide safe, high-quality care in order to improve the health, wellbeing and independence of their patients. Part of the Healthcare Management Trust, HMT St Hugh's is a non-profit organisation using their surpluses to fund medical research, educational grants and dementia charities. You will work alongside other passionate professionals who are committed to providing the best care. We foster a collaborative and supportive approach to learning that helps everyone succeed. Main duties of the job
You will be developing effective internal and external working relationships with GP practices and private customer group identifying key opportunities within the hospital. You will also have responsibility for working with the central team to produce marketing material, improving product awareness and increasing activity across all payor groups. The role will include undertaking marketing events to highlight to the local population that they can access NHS services at St Hugh’s Hospital. You will have a close working relationship with the internal referral and enquiries/booking team to ensure the activities undertaken have a clear and measurable pathway through the hospital systems. Encompassing aspects of both engaging with and promoting to the local population, developing metrics with the Hospital Director to demonstrate the success of each activity in line with the expended resource. About us
Who we are At the Healthcare Management Trust, we are obsessed with achieving our Vision, to be the most innovative and best quality provider of niche health and social care services. Our Purpose is to make every contact count, ensuring every resident and patient receives the best possible experience and outcome. We aim to provide services which value collaboration and place our residents, patients and people at the heart of all we do. We will always do the right thing for our residents, patients and people. We will be outwardly connected to the most innovative practices and service offerings in the market. We will do things differently and will be bold with our ambition to change things for the better. We are passionate about what we do and so are our people. Bringing their most authentic selves to work and seeking joy and fun in what we do. We will deliver care and clinical interactions compassionately and tailor them to individual needs. We achieve this by living our business Values each and every day: We are caring We are enterprising We are resourceful We are authentic We are accountable Our benefits include: Competitive pay Private Medical Insurance Employer pension contribution Long service awards Cycle to work scheme Continuous learning Flexible working options 27 Days Annual Leave (Plus Bank holidays) Enhanced Maternity Pay Job responsibilities
Work in conjunction with the Hospital Director, Patient Services Manager, Central Marketing team, and other members of the senior management team to devise and implement an engagement and marketing strategy, which ensures the delivery of budgeted activity across all payor groups. Produce and deliver the local hospital engagement and marketing action plan, detailing key initiatives which will drive patient activity. To support the local and central team by producing and maintaining monthly and other regular reports monitoring outcomes from activities, identifying trends and acting upon them appropriately. Ensure a good understanding of local market drivers and ensure these are shared with the central team in a timely fashion to ensure optimum engagement and marketing response. Work with the Hospital Director to define a local consumer marketing strategy, ensuring activity is aligned where possible with both the current market trends. In line with the hospital's engagement and marketing strategy, develop and drive an annual plan of consumer events to support the achievement of the hospital activity targets. Work with the Patient Services Manager to ensure the right processes are in place to maximise and track the conversion from consumer enquiries to appointment. To monitor and report on engagement and marketing activity through enquiry to conversion activities and provide relevant management information. Work with Primary Care and develop a GP and referrer engagement strategy through a combination of events and media channels to include Lunch and Learns, GP meetings, symposia and specific primary care engagement and marketing materials. Develop and maintain the promotion of our Consultants to the GP and wider referrer community through the update of consultant profiles and service offerings on the Website. Person Specification
Experience
Previous experience in a Sales and Marketing or Event management role Experience within the Healthcare market Qualifications
Educated to Degree Level or Equivalent in Business, Marketing or Event management. Skills
Ability to communicate with a varied audience and adapt communication style to meet the needs of the recipient Exceptional presentation skills Ability to work on own initiative with a proactive attitude with the ability to adapt to change at pace. Knowledge of the Healthcare Marketplace Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Employer name
Healthcare Management Trust – St Hugh’s Hospital
#J-18808-Ljbffr
If you are passionate about care, innovation and excellence, then HMT could be the perfect place for the next step in your career. We have an exciting new role at St Hugh’s Hospital, Grimsby. The GP Liaison Officer will be responsible for driving hospital activity to meet annual NHS targets through the delivery of marketing events and customer liaison campaigns with relevant stakeholders. At HMT, we take pride in delivering exceptional healthcare through our two private hospitals: St Hugh's Hospital in Grimsby and Sancta Maria Hospital in Swansea. Both hospitals are dedicated to providing expert, patient-centred care in a welcoming and compassionate environment. St Hugh's is a modern purpose-built hospital with 31 beds, twin theatres and an extensive diagnostic and outpatient department consisting of consultants and healthcare professionals with expertise across major specialties. HMT St Hugh's, along with their sister hospital HMT Sancta Maria in Swansea, has a mission to provide safe, high-quality care in order to improve the health, wellbeing and independence of their patients. Part of the Healthcare Management Trust, HMT St Hugh's is a non-profit organisation using their surpluses to fund medical research, educational grants and dementia charities. You will work alongside other passionate professionals who are committed to providing the best care. We foster a collaborative and supportive approach to learning that helps everyone succeed. Main duties of the job
You will be developing effective internal and external working relationships with GP practices and private customer group identifying key opportunities within the hospital. You will also have responsibility for working with the central team to produce marketing material, improving product awareness and increasing activity across all payor groups. The role will include undertaking marketing events to highlight to the local population that they can access NHS services at St Hugh’s Hospital. You will have a close working relationship with the internal referral and enquiries/booking team to ensure the activities undertaken have a clear and measurable pathway through the hospital systems. Encompassing aspects of both engaging with and promoting to the local population, developing metrics with the Hospital Director to demonstrate the success of each activity in line with the expended resource. About us
Who we are At the Healthcare Management Trust, we are obsessed with achieving our Vision, to be the most innovative and best quality provider of niche health and social care services. Our Purpose is to make every contact count, ensuring every resident and patient receives the best possible experience and outcome. We aim to provide services which value collaboration and place our residents, patients and people at the heart of all we do. We will always do the right thing for our residents, patients and people. We will be outwardly connected to the most innovative practices and service offerings in the market. We will do things differently and will be bold with our ambition to change things for the better. We are passionate about what we do and so are our people. Bringing their most authentic selves to work and seeking joy and fun in what we do. We will deliver care and clinical interactions compassionately and tailor them to individual needs. We achieve this by living our business Values each and every day: We are caring We are enterprising We are resourceful We are authentic We are accountable Our benefits include: Competitive pay Private Medical Insurance Employer pension contribution Long service awards Cycle to work scheme Continuous learning Flexible working options 27 Days Annual Leave (Plus Bank holidays) Enhanced Maternity Pay Job responsibilities
Work in conjunction with the Hospital Director, Patient Services Manager, Central Marketing team, and other members of the senior management team to devise and implement an engagement and marketing strategy, which ensures the delivery of budgeted activity across all payor groups. Produce and deliver the local hospital engagement and marketing action plan, detailing key initiatives which will drive patient activity. To support the local and central team by producing and maintaining monthly and other regular reports monitoring outcomes from activities, identifying trends and acting upon them appropriately. Ensure a good understanding of local market drivers and ensure these are shared with the central team in a timely fashion to ensure optimum engagement and marketing response. Work with the Hospital Director to define a local consumer marketing strategy, ensuring activity is aligned where possible with both the current market trends. In line with the hospital's engagement and marketing strategy, develop and drive an annual plan of consumer events to support the achievement of the hospital activity targets. Work with the Patient Services Manager to ensure the right processes are in place to maximise and track the conversion from consumer enquiries to appointment. To monitor and report on engagement and marketing activity through enquiry to conversion activities and provide relevant management information. Work with Primary Care and develop a GP and referrer engagement strategy through a combination of events and media channels to include Lunch and Learns, GP meetings, symposia and specific primary care engagement and marketing materials. Develop and maintain the promotion of our Consultants to the GP and wider referrer community through the update of consultant profiles and service offerings on the Website. Person Specification
Experience
Previous experience in a Sales and Marketing or Event management role Experience within the Healthcare market Qualifications
Educated to Degree Level or Equivalent in Business, Marketing or Event management. Skills
Ability to communicate with a varied audience and adapt communication style to meet the needs of the recipient Exceptional presentation skills Ability to work on own initiative with a proactive attitude with the ability to adapt to change at pace. Knowledge of the Healthcare Marketplace Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Employer name
Healthcare Management Trust – St Hugh’s Hospital
#J-18808-Ljbffr
