Overview
Important:
This is a hybrid position requiring 2 days per week in our Boston or Wakefield, MA office. How You’ll Make an Impact The B2B Email Copywriter will be a key player in creating compelling email campaigns that drive customer engagement and fuel business growth. You'll have the opportunity to contribute to exciting projects across various Epsilon products and industries, directly impacting our marketing and sales success. This role will enable you to create impactful messaging that resonates with our target audience. The B2B Email Copywriter reports to the Email Channel Lead and collaborates closely with marketing, sales, and product teams to develop and execute successful email marketing campaigns. You'll craft compelling narratives that showcase the value of Epsilon's solutions to our clients. By analyzing campaign performance data and applying insights to your copy, you'll continuously optimize your work to achieve maximum impact and drive measurable results. This role offers a unique opportunity to contribute to the success of a leading marketing technology company while showcasing your skills in email copywriting, data analysis, and strategic marketing. What You’ll Achieve Write personalized, audience-centric copy for brand, product, and sales outreach campaigns, building more valuable experience in B2B marketing. Hone your skills in translating creative briefs into compelling narratives, and refining copy based on A/B testing, campaign metrics, and performance insights. Keep up to date on the latest digital trends and technologies to ensure your work remains relevant and effective. Directly contribute to achieving Epsilon's revenue goals, enhancing customer relationships and establishing Epsilon as a leader in the marketing technology space. Who You Are What you’ll bring with you:
5+ years of B2B email copywriting experience. Bachelor’s degree in marketing, Communications, Journalism, or a related field. Deep understanding of email marketing best practices, including subject line optimization and deliverability best practices. Proven ability to write compelling and engaging email copy that resonates with target audiences. Experience tailoring email content for various stages of the customer journey. Understanding of sales strategies and experience working with Sales Development Representatives (SDRs). Flawless grammar, attention to detail, and a knack for storytelling within brand guidelines. Ability to analyze campaign performance data and apply insights to optimize future campaigns. Excellent written and verbal communication skills. Strong organizational and time-management skills with the ability to manage multiple projects simultaneously. Proficiency in Microsoft Office Suite and familiarity with Email Service Providers (ESPs) such as Marketo, Eloqua, or Salesforce Marketing Cloud.
Why you might stand out from other talent:
A portfolio demonstrating a strong understanding of email copywriting. Experience in the AdTech, MarTech, or Data Companies. Experience working in a fast-paced, deadline-driven environment. A knack for turning complex ideas into simple, engaging content. A passion for staying up to date on industry trends and emerging technologies. A self-starter who is eager to take initiative, learn, and contribute to the team's success.
Additional Information When You Join Us, We’ll Create Something EPIC Together Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work: Act with integrity.
We are transparent and have the courage to do the right thing. Work together to win together.
We believe collaboration is the catalyst that unlocks our full potential. Innovate with purpose.
We shape the market with big ideas that drive big outcomes. Respect all voices.
We embrace differences and foster a culture of connection and belonging. Empower with accountability.
We trust each other to own and deliver on common goals. Because You Matter As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following: Time to Recharge:
Flexible time off (FTO), 14 paid holidays. Time to Recover:
Paid sick time. Family Well-Being:
Parental/new child leave, childcare & elder care assistance, adoption assistance. Extra Perks:
Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling. Epsilon benefits are subject to eligibility requirements and other terms. Epsilon is an Equal Opportunity Employer.
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Important:
This is a hybrid position requiring 2 days per week in our Boston or Wakefield, MA office. How You’ll Make an Impact The B2B Email Copywriter will be a key player in creating compelling email campaigns that drive customer engagement and fuel business growth. You'll have the opportunity to contribute to exciting projects across various Epsilon products and industries, directly impacting our marketing and sales success. This role will enable you to create impactful messaging that resonates with our target audience. The B2B Email Copywriter reports to the Email Channel Lead and collaborates closely with marketing, sales, and product teams to develop and execute successful email marketing campaigns. You'll craft compelling narratives that showcase the value of Epsilon's solutions to our clients. By analyzing campaign performance data and applying insights to your copy, you'll continuously optimize your work to achieve maximum impact and drive measurable results. This role offers a unique opportunity to contribute to the success of a leading marketing technology company while showcasing your skills in email copywriting, data analysis, and strategic marketing. What You’ll Achieve Write personalized, audience-centric copy for brand, product, and sales outreach campaigns, building more valuable experience in B2B marketing. Hone your skills in translating creative briefs into compelling narratives, and refining copy based on A/B testing, campaign metrics, and performance insights. Keep up to date on the latest digital trends and technologies to ensure your work remains relevant and effective. Directly contribute to achieving Epsilon's revenue goals, enhancing customer relationships and establishing Epsilon as a leader in the marketing technology space. Who You Are What you’ll bring with you:
5+ years of B2B email copywriting experience. Bachelor’s degree in marketing, Communications, Journalism, or a related field. Deep understanding of email marketing best practices, including subject line optimization and deliverability best practices. Proven ability to write compelling and engaging email copy that resonates with target audiences. Experience tailoring email content for various stages of the customer journey. Understanding of sales strategies and experience working with Sales Development Representatives (SDRs). Flawless grammar, attention to detail, and a knack for storytelling within brand guidelines. Ability to analyze campaign performance data and apply insights to optimize future campaigns. Excellent written and verbal communication skills. Strong organizational and time-management skills with the ability to manage multiple projects simultaneously. Proficiency in Microsoft Office Suite and familiarity with Email Service Providers (ESPs) such as Marketo, Eloqua, or Salesforce Marketing Cloud.
Why you might stand out from other talent:
A portfolio demonstrating a strong understanding of email copywriting. Experience in the AdTech, MarTech, or Data Companies. Experience working in a fast-paced, deadline-driven environment. A knack for turning complex ideas into simple, engaging content. A passion for staying up to date on industry trends and emerging technologies. A self-starter who is eager to take initiative, learn, and contribute to the team's success.
Additional Information When You Join Us, We’ll Create Something EPIC Together Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work: Act with integrity.
We are transparent and have the courage to do the right thing. Work together to win together.
We believe collaboration is the catalyst that unlocks our full potential. Innovate with purpose.
We shape the market with big ideas that drive big outcomes. Respect all voices.
We embrace differences and foster a culture of connection and belonging. Empower with accountability.
We trust each other to own and deliver on common goals. Because You Matter As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following: Time to Recharge:
Flexible time off (FTO), 14 paid holidays. Time to Recover:
Paid sick time. Family Well-Being:
Parental/new child leave, childcare & elder care assistance, adoption assistance. Extra Perks:
Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling. Epsilon benefits are subject to eligibility requirements and other terms. Epsilon is an Equal Opportunity Employer.
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