Paid Media Specialist

Our client is on the hunt for a data-driven Paid Marketing Specialist to fuel customer growth across North America, the UK, and other key international markets through digital performance marketing platforms. Reporting to the Head of Performance and collaborating closely with the existing Paid Media Specialist, you will manage high-impact ad campaigns, optimize ROI, and spearhead new customer acquisition. Your primary focus will be leveraging your market expertise to drive growth in the North American and UK markets, using deep insights into audience behavior, tone, and preferences. You will also support campaigns targeting other priority growth markets, ensuring a unified and effective global strategy. Our client has a driven team with a shared passion for unleashing the transformative power of adventure. They believe in small, focused teams with clear missions, where everyone has a voice and can make a meaningful contribution. What you'll do... Develop all paid marketing strategies across the key international markets, including audience segmentation, creative testing, and campaign optimisations. Manage and optimise Meta Ad campaigns to drive growth, with a key focus on North America and UK markets. Support paid campaigns on additional platforms and markets, ensuring a consistent strategy across channels, such as Google Ads. Analysis of customer insights and competition to maximise campaign performance. Working to budgets, tracking spend, and ensuring optimal ROI. Regularly monitoring and analysing campaign performance, providing actionable insights and reporting key metrics to relevant stakeholders. Conducting experiments like A/B and incrementality testing to improve ad performance and customer acquisition. Assist in planning and executing organic social strategies, ensuring consistency with paid campaigns. Staying up-to-date with industry trends, ensuring our paid media strategies remain cutting-edge. What you have... Proven success managing and scaling large budgets on performance marketing channels, with a strong track record in North American markets. Deep knowledge of North American and UK consumer behavior, market trends, and digital advertising best practices, with an understanding of how these differ by region. Particularly deep knowledge and experience of Meta and Google Ads, including Search, Video, Display, Performance Max, and Demand Gen campaigns. Strong knowledge of website analytics tools, like GA4 for tracking user behaviour and website performance. Strong understanding of audience targeting, bidding strategies, and campaign optimisation. Experience designing, executing, and analysing A/B tests and multivariate experiments. Strong communication skills for presenting data-driven strategies and results. A passion for travel and adventure! Salary:

up to £45k Logistics:

Fully remote - right to work in the UK More info! 38 days holiday per year (inclusive of public holidays) - to be used when you like. Annual company performance-based bonus. Flexible hours set up (40 hours p/w for full-time roles), and a fully remote company. Experience what we do: everyone goes on a free trip within their first year. A £500 annual travel voucher to spend on the brand's trip/s. 30% Employee discount, plus 15% friends and family discount for trips. Free access to private GP, and unlimited mental health support and counselling via our partner at BHSF. Budget to set up a remote working space and access to co-working space. Supportive Maternity and Paternity Pay: they offer 16 weeks full pay if you’re the primary caregiver & 4 weeks full pay if you’re the secondary caregiver.

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