Communications Specialist (Digital Content)

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Full time
Location: London
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Job offered by: Civil Aviation Authority
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Category: IT & Technology
Communications Specialist (Digital Content)

Date:

21 Jan 2025 Location:

London, GB Salary: £40,000 up to £45,000 (dependent upon experience) Contract Type: Permanent, Full-time Security Level: BPSS We are the UK's aviation and aerospace regulator and recognised as a world leader in its field. Our activities are diverse, enabling the aviation industry to meet the highest safety standards, and we pride ourselves on our ability to adapt to the constantly evolving aviation environment. Are you a creative and detail-oriented digital content professional looking to make a real impact? Do you have a passion for crafting engaging, accessible content that drives transformation? The Civil Aviation Authority (CAA) is looking for a Communications Specialist (Digital) to join our dynamic Communications & Engagement Team and play a pivotal role in enhancing our growing online presence. The Role As our Communications Specialist (Digital Content), you'll be at the heart of our digital transformation, helping to deliver a website improvement plan that will elevate the user experience across our platforms. You'll work closely with colleagues across the CAA, supporting with day-to-day requests, and providing expert guidance on creating accessible digital content in line with WCAG 2.2 standards. Your contributions will ensure that our communications are consistent, integrated, and aligned with the organisation’s priorities. This includes creating compelling and informative content across a variety of digital channels, including the website. Develop and implement content strategies aligned with the company's overall communications goals. Write, edit, and proofread high-quality content that is engaging, accurate, and consistent with the brand voice and style guidelines. Stay up to date on the latest digital marketing and communications trends and best practices to optimise web content performance and audience engagement. Explore and experiment with new content formats and technologies to enhance audience engagement. Help drive the delivery of our website improvement plan, supporting transformation across Civil Aviation Authority websites. Support day-to-day digital content requests to keep our website up to date, relevant, and engaging. Collaborate with internal teams and stakeholders to gather information, identify content opportunities, and ensure alignment with business objectives. Play a key role in the Communications Hub structure and wider Communications & Engagement Team to coordinate communications across priority areas. Work alongside subject matter experts to ensure content is accurate, up to date, and aligned with stakeholder needs. Manage digital consultations, facilitating effective stakeholder engagement and gathering valuable feedback. Track and analyse content performance metrics, generate reports, and provide insights to improve content effectiveness and ROI. Maintain a consistent brand image and messaging across all digital platforms. You’ll also assist colleagues in the management of consultations, share WCAG 2.2 accessibility guidance and support the management of a content request system, ensuring audit trails and version control. About You To thrive in this role, you’ll need a blend of creativity, attention to detail, and expertise in digital content and website management. We're looking for someone who is passionate about delivering engaging digital experiences and can guide others in creating accessible, user-friendly content. You'll have: Proven experience in digital content management (5+ years) as a Communications Specialist, Content Creator, or a similar role with a strong focus on digital content creation. Proven experience in website management and content improvement initiatives. Proficiency in content management systems (CMS) and other relevant digital tools. A strong understanding of WCAG 2.2 accessibility standards and how to implement them. Excellent collaboration skills, with the ability to work across teams and engage with subject matter experts. Great organisational skills, particularly in managing multiple content requests and tracking progress efficiently. Excellent communication and interpersonal skills. Experience with SEO and SEM best practices. Strong understanding of digital marketing principles and best practices. Strong analytical and problem-solving skills. What Can We Offer You? At the Civil Aviation Authority, you’ll be part of a forward-thinking organisation that is committed to innovation and continuous improvement. You’ll have the opportunity to work on high-impact projects and contribute to the ongoing digital transformation of the CAA. We offer a collaborative environment where your input will be valued, and your professional growth will be supported. If you’re excited by the opportunity to shape the Civil Aviation Authority’s future and have the skills and enthusiasm to make a difference, we want to hear from you. Additional Information For many appointments within the CAA, these roles require access to operationally sensitive infrastructure and/or Nationally Protected information. For these roles the post holders must undergo National Security Vetting and achieve the appropriate level of clearance. To be vetted you must have the right to work in the UK so that meaningful checks can be undertaken. If you do not meet these requirements, we may not be able to accept your application. The CAA values high ethical standards and personal integrity among employees. If invited for interview you will be asked to complete a declaration of interest. Inclusive Recruitment We are passionate about diversity and ensuring all are included at the CAA. We are an equal opportunity employer and actively encourage applications from candidates of all backgrounds. We use fair and inclusive selection approaches to hire the best person for the job based on merit alone. As a member of the Disability Confident scheme, applicants who meet the minimum criteria for a role with us will be guaranteed an interview. If you require an adjustment for any reason, please let us know. Working With Us We are on a journey towards being increasingly adaptable, where our colleagues collaborate as part of cross-functional teams. This approach ensures we never stop learning together. It also means that you may become involved in activities that take you out of your day-to-day role, providing you with opportunities to develop and grow your career with us. We have embraced hybrid working and offer flexible working patterns, being open to having a conversation about what works for you. We know where and when we work is important in achieving a work-life balance. We offer a range of excellent benefits such as flexible working arrangements, free onsite gym at Gatwick, discounted gym membership for London, 28 days annual leave, additional 5 days leave purchase scheme, a generous pension scheme and much more! Our Values Do The Right Thing, Never Stop Learning, Build Collaborative Relationships, Respect Everyone – For more information please Click Here Closing Date: 3rd February 2025 Interview Date: w/c 10th February 2025 We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible. No recruitment agencies please.

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