About Us
Lancashire Women are a leading charity with the core vision of creating a Lancashire where all women are valued and treated as equals.
Our delivery draws upon three decades of practical experience in supporting women, and is an approach recognised nationally for its effectiveness and impact.
OUR VALUES
We believe our values need to be translated from the ideals we profess into tangible behaviours which can be operationalised and measured. This way, our teams know and understand how best we can achieve the outcomes and change for the women we work with. Our commitment is to ensure everyone in LW knows and understand the part they have to play and how they can bring our values into their work.
Empower
- We work to build on the strengths that all women & girls have, so that they can become more confident; especially in controlling their own life and claiming their rights.
Non-Judgemental
- We accept each woman exactly as they are and genuinely make no moral judgement about their situation.
Honest
- We try to be real with all the women & girls we work with so they can have choices about their lives, knowing that they will need courage to make changes that will benefit them and those around them.
Creative
- Creative in our approach to supporting women & girls and seeking solutions with them for the challenges.
Collaborative
- We know we learn more and can achieve more when we work together.
About This Role
Job Title:
Content and Marketing Officer
Reporting to:
Business Development Manager
Salary:
SP25 £25,196.54 per annum
Hours:
37 hours per week
Duration:
Permanent
Base:
East Lancashire
Overview
An important and dynamic role working within the Development Team, this role is responsible for implementing the communications and marketing strategy across digital and print platforms, promoting the organisation to key audiences, creating content and maximising opportunities to raise our profile and increase our reach, in line with our overall strategic objectives.
In line with GOQ -SINGLE SEX ESTABLISHMENTS – (s7(2)(d)) this post is open to female candidates only.
MAIN DUTIES
Marketing planning and development Plan the day-to-day content schedule for all platforms (social media, print, web etc.) and manage content creation and delivery Contribute to and develop campaigns for specific events or campaigns (both online and offline as needed) Understand the business’ workstreams and hubs, attending meetings throughout the organisation, to aid ideation and identify marketing requirements for each to prioritise delivery to contribute towards programme goals and targets Effectively use digital ads (e.g. Google Ads, Facebook Ads etc.) and SEO mechanisms to maximise LW reach Develop and maintain email databases to send targeted email shots via Mailchimp Day to day management and updates to the Lancashire Women website Content capture and creation Create and edit engaging written content for various marketing purposes, including press releases, leaflets, posters and other materials Capture and develop photo, video and audio content and create graphic content to achieve marketing goals and business needs (software: InDesign and Premier Pro) Produce all internal and external marketing materials including marketing leaflets, posters, staff lanyards, training guides and others Distribute content effectively on channels – e.g. press releases to key media contacts, appropriate formats for social channels etc. Ensure that all communications and marketing materials meet all LW and partners branding requirements. This includes access standards and ensuring materials effectively reflect the audience they are aimed at Reporting and data Use digital analytical tools to research audience preferences, new trends, new audiences and best practices in order to best help LW meet aims Focus all digital content on driving traffic to the website, using Google Analytics (desirable) to provide content results Analyse and collate data from all marketing sources, writing follow up reports to present marketing’s impact on the business and service users along with recommendations for improvements in the marketing approach Network and community building External Act as one of LW’s media spokespeople to promote LW where required at press days, for media speaker invitations etc. Build and maintain good relationships with contacts in a media database that is regularly curated and updated Effectively manage any third parties involved in content creation production – e.g. printers, suppliers etc. Link and develop connections with other relevant groups on social media to increase the LW reach (e.g. sharing, retweeting etc.) Monitor digital audience content, facilitate conversations and respond to queries on all social media platforms Market and attend any virtual - or in person - promotional or fundraising events Internal Work closely with, and assist, the wider Business Development team in their work (as reasonably required) Manage volunteers involved in marketing as and when required Attend and contribute to regular team meetings and play an active role in the marketing working group Provide marketing guidance and training where required for staff and volunteers, covering key processes and ideation guidelines General Requirements Continually seek to advance own professional skills and the business as a whole, identifying opportunities and areas for improvement Act as Lancashire Women brand ambassador Use CRM systems to ensure efficient analysis and storage of information Adhere to and keep up to date with GDPR regulations, information security policies and procedures and relevant practitioner codes of conduct Ensure that standards of health and safety are maintained Work flexibly as and when required and to support other team members as needed Uphold the policies and ethos of Lancashire Women at all times Carry out such other duties as may be required in line with the nature of the post PERSON SPECIFICATION
Qualifications Educated to graduate level or equivalent experience in a related field (e.g. Marketing, Communications) (Essential) Experience Digital communications and marketing, with a specific focus on social media and content creation (Essential) ‘Offline’ general marketing and media experience (Essential) Development, creation and editing of digital and offline content including design, photography and filming (Essential) Knowledge of SEO, digital analytics, digital ads and online digital fundraising mechanisms (Desirable) Building relationships with external partners/stakeholders (Essential) Building strong internal relationships (Essential) Working within the charity sector (Desirable) Skills & Understanding Excellent written grammar & reporting skills (Essential) Excellent verbal communications skills (Essential) Ability to copy write for different audiences (Essential) Ability to work under own initiative to manage varying competing priorities (Essential) Working knowledge of communications & marketing best practice (Essential) Knowledge of GDPR requirements (Essential) Knowledge of Fundraising Regulator requirements (Desirable) Ability to translate complex projects into compelling opportunities to maximise success (Essential) Excellent level of IT skills including Microsoft Office, email, databases, social media platforms (Essential) Competent graphic design skills (InDesign, Photoshop) (Essential) Competent video capture and editing skills (Essential) Ability to liaise effectively and sensitively with virtual service users – including those who may be distressed (Essential) Personal Attributes Willingness to work some unsociable hours when required (evenings and weekends) (Desirable) Ability to work flexibly and at pace (Essential) Team focused and ability to work with colleagues (Essential) Enthusiastic and approachable (Essential) Shared values with Lancashire Women (Essential) Current driving license with access to own car (Desirable) Why work for us? A chance to work in a rewarding, ethical, and agile environment where everyday you are really making a difference to the lives of women and girls. Person-centred wellbeing provision Employer Pension Scheme Flexible working/work-life balance Be involved in an organisation which puts service users and co-design at the centre of all we do Access to health care plan Additional Birthday day off APPLY NOW!
For more information please visit our website: lancashirewomen.org/about-us/careers and download our three application forms.
Send completed forms to: recruitment@lancashirewomen.org
Closing Date: 28th January 2025
Interview Date: TBC
Help make a difference to the lives of women across Lancashire. #J-18808-Ljbffr
Lancashire Women are a leading charity with the core vision of creating a Lancashire where all women are valued and treated as equals.
Our delivery draws upon three decades of practical experience in supporting women, and is an approach recognised nationally for its effectiveness and impact.
OUR VALUES
We believe our values need to be translated from the ideals we profess into tangible behaviours which can be operationalised and measured. This way, our teams know and understand how best we can achieve the outcomes and change for the women we work with. Our commitment is to ensure everyone in LW knows and understand the part they have to play and how they can bring our values into their work.
Empower
- We work to build on the strengths that all women & girls have, so that they can become more confident; especially in controlling their own life and claiming their rights.
Non-Judgemental
- We accept each woman exactly as they are and genuinely make no moral judgement about their situation.
Honest
- We try to be real with all the women & girls we work with so they can have choices about their lives, knowing that they will need courage to make changes that will benefit them and those around them.
Creative
- Creative in our approach to supporting women & girls and seeking solutions with them for the challenges.
Collaborative
- We know we learn more and can achieve more when we work together.
About This Role
Job Title:
Content and Marketing Officer
Reporting to:
Business Development Manager
Salary:
SP25 £25,196.54 per annum
Hours:
37 hours per week
Duration:
Permanent
Base:
East Lancashire
Overview
An important and dynamic role working within the Development Team, this role is responsible for implementing the communications and marketing strategy across digital and print platforms, promoting the organisation to key audiences, creating content and maximising opportunities to raise our profile and increase our reach, in line with our overall strategic objectives.
In line with GOQ -SINGLE SEX ESTABLISHMENTS – (s7(2)(d)) this post is open to female candidates only.
MAIN DUTIES
Marketing planning and development Plan the day-to-day content schedule for all platforms (social media, print, web etc.) and manage content creation and delivery Contribute to and develop campaigns for specific events or campaigns (both online and offline as needed) Understand the business’ workstreams and hubs, attending meetings throughout the organisation, to aid ideation and identify marketing requirements for each to prioritise delivery to contribute towards programme goals and targets Effectively use digital ads (e.g. Google Ads, Facebook Ads etc.) and SEO mechanisms to maximise LW reach Develop and maintain email databases to send targeted email shots via Mailchimp Day to day management and updates to the Lancashire Women website Content capture and creation Create and edit engaging written content for various marketing purposes, including press releases, leaflets, posters and other materials Capture and develop photo, video and audio content and create graphic content to achieve marketing goals and business needs (software: InDesign and Premier Pro) Produce all internal and external marketing materials including marketing leaflets, posters, staff lanyards, training guides and others Distribute content effectively on channels – e.g. press releases to key media contacts, appropriate formats for social channels etc. Ensure that all communications and marketing materials meet all LW and partners branding requirements. This includes access standards and ensuring materials effectively reflect the audience they are aimed at Reporting and data Use digital analytical tools to research audience preferences, new trends, new audiences and best practices in order to best help LW meet aims Focus all digital content on driving traffic to the website, using Google Analytics (desirable) to provide content results Analyse and collate data from all marketing sources, writing follow up reports to present marketing’s impact on the business and service users along with recommendations for improvements in the marketing approach Network and community building External Act as one of LW’s media spokespeople to promote LW where required at press days, for media speaker invitations etc. Build and maintain good relationships with contacts in a media database that is regularly curated and updated Effectively manage any third parties involved in content creation production – e.g. printers, suppliers etc. Link and develop connections with other relevant groups on social media to increase the LW reach (e.g. sharing, retweeting etc.) Monitor digital audience content, facilitate conversations and respond to queries on all social media platforms Market and attend any virtual - or in person - promotional or fundraising events Internal Work closely with, and assist, the wider Business Development team in their work (as reasonably required) Manage volunteers involved in marketing as and when required Attend and contribute to regular team meetings and play an active role in the marketing working group Provide marketing guidance and training where required for staff and volunteers, covering key processes and ideation guidelines General Requirements Continually seek to advance own professional skills and the business as a whole, identifying opportunities and areas for improvement Act as Lancashire Women brand ambassador Use CRM systems to ensure efficient analysis and storage of information Adhere to and keep up to date with GDPR regulations, information security policies and procedures and relevant practitioner codes of conduct Ensure that standards of health and safety are maintained Work flexibly as and when required and to support other team members as needed Uphold the policies and ethos of Lancashire Women at all times Carry out such other duties as may be required in line with the nature of the post PERSON SPECIFICATION
Qualifications Educated to graduate level or equivalent experience in a related field (e.g. Marketing, Communications) (Essential) Experience Digital communications and marketing, with a specific focus on social media and content creation (Essential) ‘Offline’ general marketing and media experience (Essential) Development, creation and editing of digital and offline content including design, photography and filming (Essential) Knowledge of SEO, digital analytics, digital ads and online digital fundraising mechanisms (Desirable) Building relationships with external partners/stakeholders (Essential) Building strong internal relationships (Essential) Working within the charity sector (Desirable) Skills & Understanding Excellent written grammar & reporting skills (Essential) Excellent verbal communications skills (Essential) Ability to copy write for different audiences (Essential) Ability to work under own initiative to manage varying competing priorities (Essential) Working knowledge of communications & marketing best practice (Essential) Knowledge of GDPR requirements (Essential) Knowledge of Fundraising Regulator requirements (Desirable) Ability to translate complex projects into compelling opportunities to maximise success (Essential) Excellent level of IT skills including Microsoft Office, email, databases, social media platforms (Essential) Competent graphic design skills (InDesign, Photoshop) (Essential) Competent video capture and editing skills (Essential) Ability to liaise effectively and sensitively with virtual service users – including those who may be distressed (Essential) Personal Attributes Willingness to work some unsociable hours when required (evenings and weekends) (Desirable) Ability to work flexibly and at pace (Essential) Team focused and ability to work with colleagues (Essential) Enthusiastic and approachable (Essential) Shared values with Lancashire Women (Essential) Current driving license with access to own car (Desirable) Why work for us? A chance to work in a rewarding, ethical, and agile environment where everyday you are really making a difference to the lives of women and girls. Person-centred wellbeing provision Employer Pension Scheme Flexible working/work-life balance Be involved in an organisation which puts service users and co-design at the centre of all we do Access to health care plan Additional Birthday day off APPLY NOW!
For more information please visit our website: lancashirewomen.org/about-us/careers and download our three application forms.
Send completed forms to: recruitment@lancashirewomen.org
Closing Date: 28th January 2025
Interview Date: TBC
Help make a difference to the lives of women across Lancashire. #J-18808-Ljbffr
