Myer Pty Ltd | Digital Marketing Analyst

Myer is looking for a Digital Marketing Analyst (known as a Digital Marketing Specialist within our organisation) to identify and unlock actionable insights using various data sources across the Myer business. Drive efficiency, process, and speed to insight for the digital marketing team, advancing our strategic media effectiveness and measurement capabilities. About the role : Drive the analytics process for the digital marketing team, delivering actionable insights which add value to stakeholders across the business and drive both efficiency and effectiveness of all marketing efforts at Myer. Develop a deep understanding of the role of digital marketing and media channels for our customer, as well as the customer journey on myer.com.au Drive regular reporting and analytics for the team across multiple digital marketing channels Demonstrate strong data governance and develop processes across the team to automate reporting and drive efficiency Use technology such as Google BigQuery and data visualisation platforms to enhance the way we analyse data at scale and report back to the business Strengthen Myer’s addressable marketing capabilities through the integration of marketing technology, precise audience segmentation, and utilising first-party customer data to deliver impactful results. Develop and optimise an attribution framework which provides an omnichannel view of digital marketing’s financial contribution to the business Drive and collaborate on new projects, delivering innovation and growth Develop our insights product with the assistance of the Senior Digital Marketing Manager, driving new revenue streams for Myer Support the team with ad-hoc tasks in the areas of research, analysis, planning and administration Assist with driving a data-driven culture across the entire Myer team About you : Demonstrable experience in a previous role involving data / analytics Strong communicator, both written and verbal Demonstrable proficiency working with Microsoft Excel to make sense of data Comfortable working with numbers – strong mathematical skills and attention to detail Highly analytical and driven by data; always asking ‘why’ and looking to learn Eager to get involved in new projects and broaden knowledge at all times Not essential, but highly regarded : Prior experience using SQL within Google BigQuery Experience with data visualisation platforms e.g. Tableau, PowerBI, Looker Studio or Microstrategy An understanding of the digital marketing landscape and associated performance metrics Experience working within digital marketing or analytics platforms, especially Google Analytics Why Myer? Generous team member discounts on all Myer products, including team-member exclusive discounts Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work! A supportive leadership and team network to set you up for success Career growth and succession opportunities across the business We’d love to hear from you even if you don’t meet all the criteria listed above. We welcome applications from people of diverse backgrounds, whether it’s gender, sexuality, ethnicity, religion, age, disability and neurodiversity. We encourage candidates to ask for any adjustments that will support them to be their best through the recruitment process. Here, you’re not only an employee. You’re a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we’re all about making your work life meaningful. We want you to experience life’s special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be. Welcome Home! Aust. Working Rights : To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration. Equal Opp. Employer :

We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.

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