Marketing Specialist (Brands) – Cookstown

·
Full time
Location: Cookstown
·
Job offered by: VanRath
·
VANRATH are delighted to be assisting a fantastic Manufacturing & Development based company with the recruitment of a

Senior Marketing Executive . Fantastic company to work in. This will be based in the Company's site in

Cookstown - Permanent Role The role is based on-site Monday - Friday (Early Finish Friday). Salary:

Fully Negotiable + Fantastic Benefits Package - Progression Opportunities. Responsibilities: The Senior Brand Executive will play a critical role in developing and executing marketing strategies, enhancing brand visibility, and driving customer engagement. This position requires a dynamic professional with a proven track record in B2B marketing, a solid understanding of the construction industry, and expertise in managing integrated marketing campaigns. Key responsibilities: Develop and implement the annual brand plan and budgets. Monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans. Plan and implement effective product launch strategies. Plan and co-ordinate ongoing development of brand websites. Identify project specific case studies and build the photography and video portfolio. Plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including: Creative Development - conceptual idea generation of visual and messaging through to final implementation. Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing. Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution. Advertising campaigns - agreeing message, organising and approving design, agreeing placement. Direct Mail - database management, production of mailing materials, organising fulfilment. PR - agreeing campaigns, organising copy, liaising with PR consultant. Events - organising event and exhibition attendance and displays. Point of Sale - agreeing format and message, organising and approving design, production and distribution. Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content. PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing). Email marketing - plan and co-ordinate e-alert activity. The Ideal Person: Bachelor's degree in Marketing, Business, or a related field. Significant experience in a senior marketing role, preferably within the construction or manufacturing sector. Strong project management and organizational skills. Expertise in digital marketing, including SEO, email marketing and social media. For further information on this opportunity, or any other jobs in Belfast or wider Northern Ireland, please apply via the link below or contact

Jack Groves

in the strictest confidence.

#J-18808-Ljbffr

Recent Jobs

London (On site) · Full time

Are you a smart, driven professional who takes pride in making a difference in local communities? Turner & Townsend’s Real Estate division is experiencing significant growth and we’re looking for an experienced industry professional with health project experience to join our high-performing and collaborative Project Management team. Why Join Us? Impactful Work: Contribute to social [...]Read More... from Assistant Project Manager – Healthcare See details

Chasetown (On site) · Full time

My client, Autosmart International are a manufacturing success story! Site Operations Manager – leading fast-paced manufacturing and warehousing About Our Client Autosmart International is a manufacturing success story, leading the field in vehicle cleaning products. We are the No.1 choice of automotive trade customers across the UK. We have doubled in size in the last [...]Read More... from Site Operations Manager See details

London (On site) · Full time

CSS are looking for an experienced duty officer to join our client’s team who are a local council responsible for all areas within the Tendering district. Working hours: All shifts are 8 hours long with various start times available: Monday to Friday – start times between 6AM – 3PM Saturday & Sunday – 6AM – [...]Read More... from Duty Officer See details