Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.
You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimagining the future – for our people, our customers, and the world.
Let’s create tomorrow together.
The primary purpose of the Product Marketing Advisor is to share responsibility at a Global and North America level for the Mobile Computing Software and Services Portfolios and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage. Working with a cross-functional team, the incumbent will be responsible for immersing themselves in Mobile Computer Software and Services Portfolios, allowing the candidate to develop, position, and message go-to-market strategy, sales enablement, and competitive analysis.
Responsibilities:
Act as marketing's single point of contact for the Mobile Computing Software and Services Portfolios to various stakeholders – internal and external. Own Mobile Computing Software and Services offer launches, updates and versioning, and retire offers, working in alignment with global and regional product management, regional portfolio marketing leads, vertical marketing leads, channel and field marketing managers. Accountable for identifying the activities by audience, to promote the services portfolio by working cross-functionally with Zebra’s hardware portfolio marketers. Identifies and comes up with innovative approaches to promote the Software and Services portfolios. Leverage the different channels that Zebra offers to engage with different audiences to ensure the portfolios are fairly represented (AR, PR, Social, and Corporate Communications). Ensure we deliver on strategy & messaging for Software and Services at key events. Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc. Leads regional marketing participation and owns marketing on Mobile Computing Software and Services launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective. Manage promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolios. Works closely with the Mobile Computing Software and Services business units to help identify the right strategy to influence Software and Services purchase. Manage content creation from inception through delivery. Own NA GTM planning and partner with in-region vertical/field/channel/digital marketing to execute GTM activation plans. Ensures successful zebra and channel partner seller adoption of enablement materials. Supports impactful Software and Services, cross-vertical initiatives in region. Qualifications:
Minimum Qualifications: BA/BS degree in relatable field. 8+ years of product marketing and/or comparable product management, development experience. Strong experience in software marketing and a deep understanding of the challenges software products face when going to market. Demonstrated expertise in managing the entire product lifecycle, from New Program Introduction (NPI) to End Of Life (EOL). Preferred Qualifications: Clarity of thinking & vision - keen prioritization skills. Organizational Agility: Matrix, indirect management. Influence/Negotiation/Partnership skills with product teams. Drive results and execution through a virtual team, Ability to thrive in matrixed organization environment. Ability to technically understand how products fit in to create and deliver a solution. Excellent presentation & communication skills. Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large. Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region. Demonstrated willingness to actively participate with vertical marketing teams.
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Act as marketing's single point of contact for the Mobile Computing Software and Services Portfolios to various stakeholders – internal and external. Own Mobile Computing Software and Services offer launches, updates and versioning, and retire offers, working in alignment with global and regional product management, regional portfolio marketing leads, vertical marketing leads, channel and field marketing managers. Accountable for identifying the activities by audience, to promote the services portfolio by working cross-functionally with Zebra’s hardware portfolio marketers. Identifies and comes up with innovative approaches to promote the Software and Services portfolios. Leverage the different channels that Zebra offers to engage with different audiences to ensure the portfolios are fairly represented (AR, PR, Social, and Corporate Communications). Ensure we deliver on strategy & messaging for Software and Services at key events. Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc. Leads regional marketing participation and owns marketing on Mobile Computing Software and Services launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective. Manage promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolios. Works closely with the Mobile Computing Software and Services business units to help identify the right strategy to influence Software and Services purchase. Manage content creation from inception through delivery. Own NA GTM planning and partner with in-region vertical/field/channel/digital marketing to execute GTM activation plans. Ensures successful zebra and channel partner seller adoption of enablement materials. Supports impactful Software and Services, cross-vertical initiatives in region. Qualifications:
Minimum Qualifications: BA/BS degree in relatable field. 8+ years of product marketing and/or comparable product management, development experience. Strong experience in software marketing and a deep understanding of the challenges software products face when going to market. Demonstrated expertise in managing the entire product lifecycle, from New Program Introduction (NPI) to End Of Life (EOL). Preferred Qualifications: Clarity of thinking & vision - keen prioritization skills. Organizational Agility: Matrix, indirect management. Influence/Negotiation/Partnership skills with product teams. Drive results and execution through a virtual team, Ability to thrive in matrixed organization environment. Ability to technically understand how products fit in to create and deliver a solution. Excellent presentation & communication skills. Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large. Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region. Demonstrated willingness to actively participate with vertical marketing teams.
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