The Digital Marketing Officer will support the organisation’s day-to-day email marketing and paid marketing channel needs, delivering a data-driven strategic approach to improve teams’ email correspondence and online marketing activities as well as provide insight and support for ‘best practice’ to improve our digital output.
Job scope
Be the main point of contact and campaign approval point for internal teams to support and develop strong-performing email marketing campaigns using our current email marketing platform, ClickDimensions, (linked to the Society’s CRM, Dynamics).
Build and run strategic paid advertising campaigns to help promote key Society activities and events on Google Search, social media channels and YouTube, working with the Social Media Officer.
Help to facilitate a change in email marketing platform provider, acting as the main liaison with the new provider, managing technical support queries for the platform and ensuring the Society’s email provision fits the organisation’s needs.
Help drive improvements in line with the email marketing strategy to improve the organisation’s email communications based on best practices, data and performance.
Monitor the performance of the Society’s email and paid promotional activities with the support of the Digital Analyst to provide regular, easily accessible reports.
Be main point of contact for PECR information at the Society in relation to following GDPR guidelines for data protection.
Identify opportunities to improve processes, data management and campaigns, and work with internal teams to facilitate them.
Reports to: Social Media Officer
Line manages: None
Location: 6-9 Carlton House Terrace, London
Hours: Full-time, 35 hours per week
Contract type: permanent
Application closing date: 23 February 2025 at 23:59.
Interview dates: 11, 12 & 13 March 2025.
#J-18808-Ljbffr
#J-18808-Ljbffr
