We’re looking for a Commercial Insights Senior Executive to join our team, supporting the Data & Insight function through the curation of commercially relevant intelligence and action-oriented insight. This data-driven role will help support and enhance partnership performance with both new and existing Formula 1 partners. Reporting to the Head of Fan Strategy and Planning, responsibilities will include:
Main Duties and Responsibilities
Evaluating the success of commercial partnerships with Formula 1 through the compilation of insights as it relates to television exposure, digital engagement, audience impact etc.
Creating compelling partnership propositions, based on relevant fan and audience data, to present a relevant, addressable audience and compelling commercial opportunity to prospective sponsors
Category planning and industry landscaping to steer sales outreach, identifying potential target markets, brands and decision-makers to assist with a proactive, go-to-market approach
Working with internal stakeholders (e.g., Legal and Finance) to determine partnership exclusivities, rate cards and inventory values
Monitoring and reporting on developments within the wider sports industry
Managing suppliers to ensure the timely and accurate delivery of commercial data, from partner exposure reports to strategic research studies
Supporting on ad hoc data requests from the wider Commercial department and deliver insights to a wider range of departments, encouraging greater use of commercial data
About You
Experience working in a similar role, ideally within sport or comparable industry.
Strong understanding of commercial sport.
Track record of developing and delivering successful branded/sponsored content for commercial partners.
Experience of leading or playing a key role in closing high value partnership deals.
Data Analytics
Project Management skills
Powerpoint & Microsoft Excel
Excellent communication skills – written and oral
Division:
Commercial
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