Growth Marketing Executive

Job Advert Growth Marketing Executive Located in vibrant Horsham, Breathe isn't your typical SaaS business. Private equity owned, well-funded, with 14,500 customers and an average 6 years’ LTV (a rarity in the SaaS industry), Breathe is the number 1 HR Software for SMEs in the UK. But there is more to it – our work culture is award winning, with talented people that are committed to driving impact, while having fun together. We're proud of our track record of success, but we're even more excited about what the future holds for us. Why is this role important? At Breathe we’re dedicated to simplifying the HR process with our innovative software solutions designed for SMEs. We empower businesses to focus on what truly matters – their people. We are seeking a Growth Marketing Executive whose primary goal is to support the team in achieving annual revenue targets for our direct customer channel. This role also collaborates closely with the wider marketing team, new business and external agencies and is vital to our success. Responsibilities: Assist in developing, executing and refining data-driven growth strategies that drive new user acquisition and customer activation Work with the Performance Marketing Manager to identify and experiment with growth channels to deliver high-quality users cost-effectively Manage and monitor growth campaigns across digital channels including paid search, social media, email and SEO in collaboration with the content team Stay updated on industry trends and best practice and implement experimentation testing framework to improve campaign performance Create and maintain a growth marketing reporting framework to provide key stakeholders with access to performance metrics Use data and a robust reporting framework to inform and identify opportunities for innovation and optimisation of experiments, website and customer acquisition journeys Track and report key growth metrics using tools like Google Analytics, PowerBI, Pendo and Hubspot Conduct website A/B testing and other performance analysis to optimize campaigns and user journeys, refining strategies based on results Monitor changes in the industry and evolving customer needs to inform growth initiatives and strategy adjustments Work closely with product and design teams to ensure cohesive user experience Collaborate with new business team to align messaging and improve acquisition and conversion tactics Weekly review of SEO tools Daily/weekly metrics reporting Website management and optimization Support CRO activity External stakeholder support (WebDev and SEO) Maintain awareness of and be compliant with information security protocols in relation to your job role and handling of any data What we value for this role: Experience in digital marketing An understanding of growth marketing tactics and strategy Strong analytical skills with the ability to interpret complex datasets and derive actionable insights Proficiency in using Google Analytics Excellent written and verbal communication skills and the ability to present data and insights to stakeholders clearly and effectively Strong project management skills Budget management capability ensuring efficiencies in campaigns and cost per lead metrics Growth mindset, comfortable pushing boundaries, moving at pace and learning from testing and experimentation Proficient in HubSpot CRM tools and automation, ideally Good understanding of conversion rate optimization and experimentation process SEO and SEM knowledge Creative and lateral thinking Passion for your role and the product Our People Benefits: £32k – 35k + company bonus 25 days holiday + birthday off Flexible working Private medical including dental, optical and mental health cover Life insurance 2x salary Matched pension scheme (5%) Employee Assist Programme Learn Days: 1 day per month x2 volunteer days per annum Access to Reward Gateway for hundreds of discounts Dog friendly office Our hiring process: Stage 1: Initial screening call with our Talent Acquisition Advisor Stage 2: Interview with Head of Digital Marketing and Senior Growth Manager Stage 3: Final interview with CMO and other members of the team Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Breathe is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

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