Senior Events Marketing Manager (FTC)

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Full time
Location: Brighton
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Job offered by: William Reed Ltd
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Who we are

We are William Reed. We are a global media group delivering exceptional content through events, digital, data & insight. From agribusiness, ingredients and food processing, to retail, hospitality & fine dining – we provide the inspiration, insight and connections to power our customers’ success. We have offices in Gatwick, London and Brighton, UK; Montpellier, France; Singapore and Chicago, US. The successful candidate will work out of

Brighton

office with the option to work remotely one day a week. Position:

Position:

Full time (37.5hr per week, fixed term contract) Location:

Brighton Do you want to work on a portfolio of international events, while making a meaningful impact on global sustainability? Are you passionate about delivering impactful marketing campaigns and achieving measurable results? Rethink Events (a William Reed company) creates and delivers a global portfolio of market-leading international business summits that promote new technologies and investment in sustainable agriculture, food, water and materials. We have an exciting opportunity for a Senior Events Marketing Manager to join our Rethink Events team on a 6-month fixed term contract. We’re looking for someone who excels in strategic thinking, leveraging market trends, and identifying growth opportunities to create successful campaigns. Based in our Brighton office, you will be part of a passionate team that produces events annually in London, San Francisco, Singapore, Chicago, Mexico City, Dubai, Amsterdam, and São Paulo. What you'll be doing:

Supporting Marketing Director to lead and mentor the marketing team in best practice, marketing toolkit and managing workload. Supporting with new processes and project tools (including implementation of Monday.com across the team). Defining and tracking KPIs by establishing clear success metrics around engagement, audience growth, and measuring performance. Planning and executing campaign strategies across email, social media, paid digital advertising, content and B2B community marketing. Liaising with senior-level stakeholders (such as speakers, sponsors, and influencers) to engage in community marketing, identifying new ways and channels to extend our reach and amplify our event messages. Researching, negotiating and securing marketing partnerships for mutual benefit with relevant industry associations, trade media and investor bodies. Defining key media targets and building relationships with journalists to increase PR. Defining available data, priorities and gaps to continuously expand and refresh our market reach and lead generation. Overseeing the design and print of conference brochures and materials, liaising with external design and print agencies. Requirements:

What you'll need: Website CMS and SEO – Proficient in platforms such as WordPress, Evessio, and ASP Events, with strong knowledge in SEO and paid search. CRM and Database Management – Experienced with Salesforce and Pardot, using data segmentation and email marketing systems. Marketing Analytics & Reporting – Using tools like Google Analytics, GTAG, and Adobe Analytics. Digital Marketing & Project Management – Comfortable leading website updates, SEO optimisation, paid campaigns, and managing projects with a focus on data analytics and CRM segmentation. Content Creation & Brand Alignment – Expertise in working with stakeholders, contributors and designers across B2B marketing, digital, and print; diverse content formats including news, SEO, email newsletters, and social media. Advanced Software Skills – Advanced proficiency in Word, Excel, PowerPoint and Canva is essential. Team Leadership & Cross-functional Collaboration – Demonstrated leadership skills in mentoring team members, delegating effectively, setting clear expectations, and building strong relationships with stakeholders, clients, and cross-functional teams. Strategic Thinking & Market Insight – Skilled in identifying market trends and opportunities, setting campaign goals, and marking progress to ensure marketing success. Other information:

Company Benefits Include: 25 days annual leave in addition to bank holidays- increasing by one additional day after 6 years, up to a maximum of 30 days (pro rata’d for fixed term contract). An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”. Contributory Pension. Life Assurance Scheme. Group Income Protection. Enhanced family-friendly leave pay entitlements. Wellbeing benefits, including: A health care cash plan, Employee assistance programme and a 12-month wellness calendar for company-wide health, wellbeing, diversity & inclusion awareness dates. Cycle to Work Scheme. Electric Car Scheme. Why work for us We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands. We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics. If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.

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