Vice President of Marketing - B2B SaaS (MarTech)
Location:
New York or London A high-growth SaaS company is seeking an experienced
Vice President of Marketing
or
Chief Marketing Officer
to lead its marketing function and drive measurable business impact. This role is suited to a dynamic marketing leader who has successfully scaled B2B SaaS organisations from £25M to £50M+ in revenue and understands the blueprint for achieving ambitious growth targets. Reporting directly to the CEO, this individual will lead a team of seven marketers and play a pivotal role in crafting a bold marketing strategy that enhances brand visibility, generates leads, and positions the company as a market leader. About the Role The VP of Marketing will be responsible for designing and executing a cohesive marketing strategy, with a focus on content and growth marketing. They will oversee all aspects of the marketing journey, from awareness to conversion and brand evangelism, while ensuring alignment with revenue growth objectives/demand generation. Key Responsibilities Include: Strategic Leadership:
Develop and execute a comprehensive marketing strategy to gain market share, deepen customer relationships, and accelerate growth. Align efforts across product, growth, brand, communications, and events to ensure a unified and impactful approach. Customer Journey Ownership:
Lead the customer communication journey, improving KPIs for awareness, perception, conversion, and brand advocacy. Manage, mentor, and inspire a team of seven marketing professionals across product marketing, demand generation, content, and communications. Foster a results-driven culture of creativity, excellence, and data-informed decision-making. Cross-Functional Collaboration:
Partner with Revenue, Client Success, Product, Partnerships, and Finance teams to ensure marketing initiatives align with broader business goals. Develop strategies that support the SaaS buying cycle and enterprise sales processes. Data-Driven Storytelling:
Use data and analytics to inform strategies and evaluate effectiveness while maintaining a strong focus on compelling narratives. Ideal Candidate Profile The ideal candidate will be a seasoned marketing leader with a proven track record of scaling SaaS businesses through bold strategies and measurable outcomes. Key Attributes Include: Significant experience scaling B2B SaaS companies from £25M to £50M+ in revenue. In-depth understanding of SaaS buying cycles and enterprise sales processes. A background in product marketing or growth marketing, with expertise in integrating content, brand, communications, and demand generation into a unified strategy. A data-driven decision-maker with the ability to balance analytics with creative storytelling. Demonstrated success in managing high-performing teams and collaborating across departments. Thrives in fast-paced, high-growth environments and brings a hands-on, problem-solving approach. Comfortable navigating ambiguity and creating order out of chaos. A background in MarTech is highly advantageous. This is not a first-time VP role; candidates must have relevant experience leading marketing efforts at similar stages of growth to be considered for this role. Seniority level:
Executive Employment type:
Full-time Job function:
Marketing and Business Development Industries:
Software Development, Marketing Services, and Data Infrastructure and Analytics
#J-18808-Ljbffr
Location:
New York or London A high-growth SaaS company is seeking an experienced
Vice President of Marketing
or
Chief Marketing Officer
to lead its marketing function and drive measurable business impact. This role is suited to a dynamic marketing leader who has successfully scaled B2B SaaS organisations from £25M to £50M+ in revenue and understands the blueprint for achieving ambitious growth targets. Reporting directly to the CEO, this individual will lead a team of seven marketers and play a pivotal role in crafting a bold marketing strategy that enhances brand visibility, generates leads, and positions the company as a market leader. About the Role The VP of Marketing will be responsible for designing and executing a cohesive marketing strategy, with a focus on content and growth marketing. They will oversee all aspects of the marketing journey, from awareness to conversion and brand evangelism, while ensuring alignment with revenue growth objectives/demand generation. Key Responsibilities Include: Strategic Leadership:
Develop and execute a comprehensive marketing strategy to gain market share, deepen customer relationships, and accelerate growth. Align efforts across product, growth, brand, communications, and events to ensure a unified and impactful approach. Customer Journey Ownership:
Lead the customer communication journey, improving KPIs for awareness, perception, conversion, and brand advocacy. Manage, mentor, and inspire a team of seven marketing professionals across product marketing, demand generation, content, and communications. Foster a results-driven culture of creativity, excellence, and data-informed decision-making. Cross-Functional Collaboration:
Partner with Revenue, Client Success, Product, Partnerships, and Finance teams to ensure marketing initiatives align with broader business goals. Develop strategies that support the SaaS buying cycle and enterprise sales processes. Data-Driven Storytelling:
Use data and analytics to inform strategies and evaluate effectiveness while maintaining a strong focus on compelling narratives. Ideal Candidate Profile The ideal candidate will be a seasoned marketing leader with a proven track record of scaling SaaS businesses through bold strategies and measurable outcomes. Key Attributes Include: Significant experience scaling B2B SaaS companies from £25M to £50M+ in revenue. In-depth understanding of SaaS buying cycles and enterprise sales processes. A background in product marketing or growth marketing, with expertise in integrating content, brand, communications, and demand generation into a unified strategy. A data-driven decision-maker with the ability to balance analytics with creative storytelling. Demonstrated success in managing high-performing teams and collaborating across departments. Thrives in fast-paced, high-growth environments and brings a hands-on, problem-solving approach. Comfortable navigating ambiguity and creating order out of chaos. A background in MarTech is highly advantageous. This is not a first-time VP role; candidates must have relevant experience leading marketing efforts at similar stages of growth to be considered for this role. Seniority level:
Executive Employment type:
Full-time Job function:
Marketing and Business Development Industries:
Software Development, Marketing Services, and Data Infrastructure and Analytics
#J-18808-Ljbffr
