Digital Media Manager

IMA Life Hybrid and flexible working policy Career development opportunities with dedicated L&D budget Competitive salary Member of the Institute of Practitioners for Advertising Healthcare Cash Plan Christmas Closure A working environment that champions ED&I Disability Confident Accredited employer Careers after Babies partner and Menopause Workplace Pledge employer Access to Coaching Cycle to work scheme Employee discounts e.g. gym memberships Global office locations Vibrant agency environment with regular social and wellbeing activities Internal employee forum About the team The IMA Media team helps clients connect their advertising to the target audience through paid media channels. We start by gathering audience insight in terms of who they are, what they look like, and what media they consume. Once we have that information, we begin media planning using our bespoke planning process. We select media based on its ability to resonate with and deliver to the audience, always remaining relevant in terms of context and mindset. Summary of the role We are looking for a Digital Media Manager to be responsible for the day-to-day running of client business, using high levels of initiative to deliver effective media planning, implementation, and optimisation across all digital channels for our clients. This role requires a key focus on integration with the wider media (paid, owned, earned) team and also wider IMA services such as strategy, creative, and digital experience. Some responsibilities of the Digital Media Manager role will include: Formulating media solutions and plans according to client needs/objectives, by researching, planning, and buying media across all channels (paid search, paid social, programmatic, and video, etc.) Working collaboratively with our specialist ATL and TV teams, supporting where necessary senior team members across the team. Coordinating media planning insight and strategy development for clients, and managing the gathering of audience insight whether it be from research or data. Ensuring that robust optimisation and testing roadmaps are in place for clients to ensure that we are continuously proving worth to our clients and providing actionable insights. Effectively managing budgets and KPIs across paid search, social, display, and video channels. Delivering concise and meaningful end-of-month/end-of-campaign reports to clients, alongside a regular reporting cadence. Sound like your cup of tea? Apply here to become our next Digital Media Manager. Just a heads up that we don't hire through recruitment agencies, so if you'd like to be considered for a role, please only apply directly as we'd still like to hear from you! #LI-Hybrid IMA actively encourages applications from disabled people and will provide any reasonable adjustments required for you to interview with us.

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