We have an exciting opportunity for a Consultant Marketing Manager to join our Marketing, Communication and Brand team at The London Clinic, based at our Head Office in central London (NW1 4LJ). We are offering a competitive inclusive salary range of £60,000 - £80,000 per annum, depending on skills and experience.
Established in 1932, The London Clinic is one of the UK's largest private hospitals, with 8 state-of-the-art facilities located in the heart of London's medical community around Harley Street. We have circa 1350 employees, and we are dedicated to providing our patients with expert, individualised treatment and care. We cover a comprehensive range of services, including complex medical and surgical procedures plus a range of cancer services. The London Clinic has a supportive and warm working culture where your contribution is valued, and you can help us deliver our three core values of "We go further", "We work as one" and "We personalise care."
Job Profile:
As the Consultant Marketing Manager, you will be responsible for developing, building, and implementing client specific marketing campaigns for The London Clinic in liaison with the wider commercial team, with a specific focus on the Consultant body.
Job Type: Permanent, Full Time.
Shift Pattern: 37.5 hours per week, Monday to Friday.
Job Location: 1 Park Square West, NW1 4 LJ.
Salary: £60,000 - £80,000, depending on skills and experience.
Benefits Package: We offer a comprehensive package which includes a contribution pension scheme (total annual contribution up to 20%), Private Medical Healthcare, 33 days annual leave (inclusive of bank holidays), season ticket travel loan, and a wide range of discounts with a variety of retailers and services. We also offer excellent career development, with clear career pathways and access to further education.
Key Duties:
Business development for consultants/consultant
- lead accountability for working closely with the Commercial Director, HOD Marketing and CBRM (Consultant Business Relationship Managers) to build relationships with consultants and grow their business at The London Clinic. Marketing plan and campaign development
- work closely with the Head of Marketing to develop marketing plans and campaigns which promote specialisms and consultants to align with the wider business objectives of The London Clinic.
To drive activity for our key Consultants/Consultant Groups. To increase market share, patient numbers and revenue growth. Across self-pay, PMI and international audiences.
Campaign management
- be responsible for marketing campaigns across various channels to support specific products and services by Consultant speciality, GP services, health assessment etc., which align with business goals, targets and budgets.
Working with wider marketing team on channel specific elements such as digital media, offline media, design, PR and comms.
Points of Difference (PODs)
- work with consultants to understand the points of difference (POD) between us/them compared to our competitors, so we can build strong and effective marking plans and campaigns. Analytics and reporting
- utilise analytics tools to measure effectiveness of marketing activity, optimise performance and report on KPIs to senior stakeholders. Skills & Experience: Proven ability in the development of marking and communications strategy; delivery of operational plans; development, launch and optimisation of paid media campaigns. Preferably experience in private or national health organisations, or health and wellbeing sector more broadly. Demonstrable experience of building external relationships and partnerships, working with suppliers and third-party parties. Experience in the development of budgets, establishing procedures for monitoring progress against plans and objectives, and for ensuring best use of financial and other resources. Creative and entrepreneurial ability to identify and develop new marketing and communications opportunities and partnerships. Embraces and leads change, comfortable taking calculated risks, possessing high levels of resilience. The London Clinic has charitable status which is fundamental to our identity and how we operate, enabling our teams to invest in treatments, technology and facilities that benefit our patients, staff and the wider community. We are committed to safeguarding and protecting all adults at risk, children and young people by implementing robust safer recruitment practices during our selection process. Pre-employment checks are undertaken in accordance with industry standards and regulations, and successful applicants may be required to undertake an Enhanced Disclosure via the Disclosure and Barring Service (DBS). If you would like further information about our safer recruitment policy then please contact a member of our recruitment team. The London Clinic is proud of its diverse workforce and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We absolutely welcome applicants from underrepresented groups; if you think you have the skills and experience for the job, please apply - we would love to hear from you regardless of your background.
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- lead accountability for working closely with the Commercial Director, HOD Marketing and CBRM (Consultant Business Relationship Managers) to build relationships with consultants and grow their business at The London Clinic. Marketing plan and campaign development
- work closely with the Head of Marketing to develop marketing plans and campaigns which promote specialisms and consultants to align with the wider business objectives of The London Clinic.
To drive activity for our key Consultants/Consultant Groups. To increase market share, patient numbers and revenue growth. Across self-pay, PMI and international audiences.
Campaign management
- be responsible for marketing campaigns across various channels to support specific products and services by Consultant speciality, GP services, health assessment etc., which align with business goals, targets and budgets.
Working with wider marketing team on channel specific elements such as digital media, offline media, design, PR and comms.
Points of Difference (PODs)
- work with consultants to understand the points of difference (POD) between us/them compared to our competitors, so we can build strong and effective marking plans and campaigns. Analytics and reporting
- utilise analytics tools to measure effectiveness of marketing activity, optimise performance and report on KPIs to senior stakeholders. Skills & Experience: Proven ability in the development of marking and communications strategy; delivery of operational plans; development, launch and optimisation of paid media campaigns. Preferably experience in private or national health organisations, or health and wellbeing sector more broadly. Demonstrable experience of building external relationships and partnerships, working with suppliers and third-party parties. Experience in the development of budgets, establishing procedures for monitoring progress against plans and objectives, and for ensuring best use of financial and other resources. Creative and entrepreneurial ability to identify and develop new marketing and communications opportunities and partnerships. Embraces and leads change, comfortable taking calculated risks, possessing high levels of resilience. The London Clinic has charitable status which is fundamental to our identity and how we operate, enabling our teams to invest in treatments, technology and facilities that benefit our patients, staff and the wider community. We are committed to safeguarding and protecting all adults at risk, children and young people by implementing robust safer recruitment practices during our selection process. Pre-employment checks are undertaken in accordance with industry standards and regulations, and successful applicants may be required to undertake an Enhanced Disclosure via the Disclosure and Barring Service (DBS). If you would like further information about our safer recruitment policy then please contact a member of our recruitment team. The London Clinic is proud of its diverse workforce and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We absolutely welcome applicants from underrepresented groups; if you think you have the skills and experience for the job, please apply - we would love to hear from you regardless of your background.
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