CRM and Digital Manager
Nottingham Forest are looking for an individual to manage the club’s CRM activity and digital platforms to create a deeper digital relationship with supporters to support revenue goals across the business. They will be the lead across our CRM – creating a marketing communications and personalized supporter journeys across multiple digital touchpoints. They will also be responsible for creating digital experiences and gamification opportunities to grow the club’s contactable digital audience size. The Perks of the Job: Opportunity to access tickets for events at The City Ground. Employee Assistance Programme. Access to high street and gym discounts. Discount within our Club shop. Free on-site parking. Key Tasks and Responsibilities: Maintain and deliver a CRM marketing calendar. Develop and manage personalized supporter journeys across email, SMS and push. Manage agencies and vendors across website & app development and data/CRM. Oversee development of digital products to ensure the best experience for our fans and generates leads. Keep on top of SEO and where relevant manage PPC campaigns. Working with retail and ticketing to use data in ways that make us more efficient and increase revenue. Create regular cadence of reporting for senior management team to demonstrate database growth, engagement and revenue driven through digital. Gather insights from our CRM to pull into the wider marketing strategy. Work with sponsorship to create and deliver digital experiences for partners. Skills, Experience and Knowledge: Proven experience working in a digital marketing role, ideally within a sports team. Excellent written skills and attention-to-detail. Understanding of GDPR rules to ensure club is compliant. Experience using CRM systems. Brilliant communicator. Experience in managing agencies. Our Commitment to Equality, Diversity & Inclusion Nottingham Forest Football Club is an equal opportunities employer and welcomes applications from all suitably qualified persons, regardless of age, disability, gender, gender reassignment, marital / civil partnership status, pregnancy / maternity leave, race, religion/belief, sexual orientation, or any other legally protected characteristic. Nottingham Forest Football Club is a signatory of the FA’s Football Leadership Diversity Code. We are committed to developing policies to promote equal opportunities and diversity within our workforce. To monitor our progress against these commitments, we require all applicants to provide accurate diversity data during the application process. Our Commitment to Safeguarding As part of the Club’s commitment to safeguarding, the successful applicant may be required to undergo a Disclosure Barring Service (“DBS”) check or an enhanced DBS check. The results of a DBS check will be considered on an individual basis, and the Club will act in a proportionate manner when deciding whether or not to proceed with the appointment. An FA Enhanced DBS disclosure is required for all relevant new appointments to the Club. Individuals will be asked to declare any convictions, cautions or reprimands, warnings or bind-overs that may have been incurred. The Club reserves the right to carry out risk assessments where content has been disclosed on a DBS disclosure if it feels that it is relevant to the job requirements. Failure to satisfy the Club and the PL's safeguarding requirements may lead to the job offer being withdrawn or, if they have already started employment, summary termination of the employment.
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Nottingham Forest are looking for an individual to manage the club’s CRM activity and digital platforms to create a deeper digital relationship with supporters to support revenue goals across the business. They will be the lead across our CRM – creating a marketing communications and personalized supporter journeys across multiple digital touchpoints. They will also be responsible for creating digital experiences and gamification opportunities to grow the club’s contactable digital audience size. The Perks of the Job: Opportunity to access tickets for events at The City Ground. Employee Assistance Programme. Access to high street and gym discounts. Discount within our Club shop. Free on-site parking. Key Tasks and Responsibilities: Maintain and deliver a CRM marketing calendar. Develop and manage personalized supporter journeys across email, SMS and push. Manage agencies and vendors across website & app development and data/CRM. Oversee development of digital products to ensure the best experience for our fans and generates leads. Keep on top of SEO and where relevant manage PPC campaigns. Working with retail and ticketing to use data in ways that make us more efficient and increase revenue. Create regular cadence of reporting for senior management team to demonstrate database growth, engagement and revenue driven through digital. Gather insights from our CRM to pull into the wider marketing strategy. Work with sponsorship to create and deliver digital experiences for partners. Skills, Experience and Knowledge: Proven experience working in a digital marketing role, ideally within a sports team. Excellent written skills and attention-to-detail. Understanding of GDPR rules to ensure club is compliant. Experience using CRM systems. Brilliant communicator. Experience in managing agencies. Our Commitment to Equality, Diversity & Inclusion Nottingham Forest Football Club is an equal opportunities employer and welcomes applications from all suitably qualified persons, regardless of age, disability, gender, gender reassignment, marital / civil partnership status, pregnancy / maternity leave, race, religion/belief, sexual orientation, or any other legally protected characteristic. Nottingham Forest Football Club is a signatory of the FA’s Football Leadership Diversity Code. We are committed to developing policies to promote equal opportunities and diversity within our workforce. To monitor our progress against these commitments, we require all applicants to provide accurate diversity data during the application process. Our Commitment to Safeguarding As part of the Club’s commitment to safeguarding, the successful applicant may be required to undergo a Disclosure Barring Service (“DBS”) check or an enhanced DBS check. The results of a DBS check will be considered on an individual basis, and the Club will act in a proportionate manner when deciding whether or not to proceed with the appointment. An FA Enhanced DBS disclosure is required for all relevant new appointments to the Club. Individuals will be asked to declare any convictions, cautions or reprimands, warnings or bind-overs that may have been incurred. The Club reserves the right to carry out risk assessments where content has been disclosed on a DBS disclosure if it feels that it is relevant to the job requirements. Failure to satisfy the Club and the PL's safeguarding requirements may lead to the job offer being withdrawn or, if they have already started employment, summary termination of the employment.
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