Job Title
Brand Marketing Executive GM & George Home Location
Asda House Employment Type
Full time Contract Type
Permanent Hours Per Week
37.5 Salary
Competitive salary plus benefits. Category
Project and Program Management - SF Closing Date
6 February 2025 We have a great opportunity for a Brand Marketing Executive to join our exciting George brand team, managing the end-to-end brand marketing process for all activities and activations across brand and media channels and the wider George Home brand. It’s all about understanding the customer mindset and delivering industry-leading marketing moments that will catch the attention of our customers. We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input. Our collaborative culture, the size of our business, and our belief in the empowerment of the individual means opportunities at Asda are abundant. We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do. Benefits: Minimum 24 days annual leave per year plus 8 bank holidays. 4 weekly pay – which means you get an extra payday a year. Digital GP and Wellbeing sessions. Discount off your shopping at Asda and George. Career development and apprenticeship and graduate schemes. Responsibilities: Supporting in the development and execution of marketing campaigns from brief to execution and autopsy. Supporting the development of the brand marketing plan ensuring the delivery of both commercial and customer priorities. Critical path management, ensuring all strategic planning meetings and deadlines are diarised and met. Maintaining key planning documents including the brand planner, proposition briefs and product nominations. Attending product showcase meetings and ensuring all campaign requirements are captured and cascaded to the relevant channel owners. Championing the customer journey ensuring that campaigns are executed in a simple way and aligned to the customer mindset. Working with the Brand Marketing Co-ordinator to oversee the co-ordination of nominations for campaigns, shoots, media partnerships, influencers and PR shows. Monitoring and reporting on competitor activity and market dynamics. Collaborating with cross-functional teams, including wider brand team, retail, online, trading, design and Asda customer team. Working with 3rd party & suppliers to build activity on sub-brands. Understanding of budgets and ability to raise and receipt purchase orders when necessary. Availability tracking. Analysing campaign performance and consumer insights to optimise future marketing efforts. Requirements: Demonstrable brand marketing experience with General Merchandise / Home retail industry experience preferable. Strong focus on General Merchandise / Home and the wider retailing. Experience working across a General Merchandise / Home and awareness of processes. Ability to prioritise and flex to the changing needs of the business. Shows understanding of the customer and represents their needs first. Good organisation / project management skills. Good decision-making skills. Good communication and networking skills. Has commercial awareness, and the understanding of factors that impact the role. We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda. Work Where it Works: Our hybrid way of working gives you the choice to work where it works best for you and your team. You will also get an excellent benefits package including: Discretionary company bonus. Company pension up to 7% matched. 10% colleague discount, free parking and many additional rewards. We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
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Brand Marketing Executive GM & George Home Location
Asda House Employment Type
Full time Contract Type
Permanent Hours Per Week
37.5 Salary
Competitive salary plus benefits. Category
Project and Program Management - SF Closing Date
6 February 2025 We have a great opportunity for a Brand Marketing Executive to join our exciting George brand team, managing the end-to-end brand marketing process for all activities and activations across brand and media channels and the wider George Home brand. It’s all about understanding the customer mindset and delivering industry-leading marketing moments that will catch the attention of our customers. We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input. Our collaborative culture, the size of our business, and our belief in the empowerment of the individual means opportunities at Asda are abundant. We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do. Benefits: Minimum 24 days annual leave per year plus 8 bank holidays. 4 weekly pay – which means you get an extra payday a year. Digital GP and Wellbeing sessions. Discount off your shopping at Asda and George. Career development and apprenticeship and graduate schemes. Responsibilities: Supporting in the development and execution of marketing campaigns from brief to execution and autopsy. Supporting the development of the brand marketing plan ensuring the delivery of both commercial and customer priorities. Critical path management, ensuring all strategic planning meetings and deadlines are diarised and met. Maintaining key planning documents including the brand planner, proposition briefs and product nominations. Attending product showcase meetings and ensuring all campaign requirements are captured and cascaded to the relevant channel owners. Championing the customer journey ensuring that campaigns are executed in a simple way and aligned to the customer mindset. Working with the Brand Marketing Co-ordinator to oversee the co-ordination of nominations for campaigns, shoots, media partnerships, influencers and PR shows. Monitoring and reporting on competitor activity and market dynamics. Collaborating with cross-functional teams, including wider brand team, retail, online, trading, design and Asda customer team. Working with 3rd party & suppliers to build activity on sub-brands. Understanding of budgets and ability to raise and receipt purchase orders when necessary. Availability tracking. Analysing campaign performance and consumer insights to optimise future marketing efforts. Requirements: Demonstrable brand marketing experience with General Merchandise / Home retail industry experience preferable. Strong focus on General Merchandise / Home and the wider retailing. Experience working across a General Merchandise / Home and awareness of processes. Ability to prioritise and flex to the changing needs of the business. Shows understanding of the customer and represents their needs first. Good organisation / project management skills. Good decision-making skills. Good communication and networking skills. Has commercial awareness, and the understanding of factors that impact the role. We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda. Work Where it Works: Our hybrid way of working gives you the choice to work where it works best for you and your team. You will also get an excellent benefits package including: Discretionary company bonus. Company pension up to 7% matched. 10% colleague discount, free parking and many additional rewards. We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
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