At Ben Burgess, it's been our mission since 1931 to be the leader in our industry by offering excellent customer experiences and an inspiring place to work.
Our Area Sales Manager reports into the Group Sales Manager and is responsible for delivering new business and existing business sales from a portfolio of brands. Through carefully managing the relationship and matching the right products/services to the customers’ needs, you will achieve your sales target while delivering the exceptional Ben Burgess customer experience our customers expect. This is a field sales role, and as a result, you will spend most of your working day in your designated sales territory, visiting customers or building new relationships with prospective customers; a company vehicle is provided. This role encompasses the whole sales cycle from creating new leads/opportunities right through to customer delivery and follow-up.
This role is perfect for an experienced salesperson who is either currently working in the agricultural industry or who has an interest and understanding of the agricultural industry, with full product training provided for the right candidate. We have a fantastic customer base already but have so much scope in an area of our business that is expanding. As a result, you will not just be nurturing our existing customers and known potential customers but also creating new opportunities from scratch and building up these relationships. No matter what you’re doing, you will always be focused on delivering the exceptional Ben Burgess customer experiences our brand is renowned for.
Area Sales Manager Accountabilities Include:
Achieving Sales Performance targets as set out by your direct line manager. Representing the dealership and portfolio of brands to customers in your defined sales area of responsibility. Maintaining up-to-date product knowledge. Attending customer-focused events. Working closely with the BB Finance teams to ensure customers can obtain the right finance package for their needs and purchase. Conducting demos of new equipment when required and in line with sales process/guidelines, ensuring customers fully understand the products, benefits, and ease of use. Ensuring products are delivered to customers in line with brand and company guidelines and that the customer experience is first-class. Putting the customer experience first, ensuring customers experience during and post-sale as exceptional and achieving high levels of customer satisfaction in line with Ben Burgess and brand customer satisfaction surveys. Building strong and loyal relationships with customers within the sales area. Ensuring all databases and customer information are kept up to date and managed in accordance with GDPR and other legislation. Working closely with your Depot Manager, marketing, and other group roles to build campaigns to drive business sales performance. Sales experience in equipment sales or high capital value products (£100k+ unit price), ideally with agricultural machinery but not essential. Ideally, experience with agriculture franchise or similar products/services. Someone who is highly driven to succeed and has a track record of sales success. High levels of personal integrity. Excellent and professional customer relations skills. Ability to work extended hours when required to meet the demands of our customers. Ability to work with computer software including Microsoft Office; ideally, experience with CRM. Full UK driver’s license. Joining an Inspiring Place to Work: Our founder, Ben Burgess, always believed that to be successful in business, you needed to look after your people. It’s his founding principles that guide our approach today. In addition, you can benefit from a competitive overall package commensurate with the role and a wide range of benefits including: Fair pay that is reviewed regularly; details of pay can be found on the application page. You will be rewarded for a job well done, with a competitive pay structure. We will invest in your personal and professional development without the limiting constraints of a training budget. We work hard, so having time off is important. We offer enhanced holiday and sick pay schemes.
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Achieving Sales Performance targets as set out by your direct line manager. Representing the dealership and portfolio of brands to customers in your defined sales area of responsibility. Maintaining up-to-date product knowledge. Attending customer-focused events. Working closely with the BB Finance teams to ensure customers can obtain the right finance package for their needs and purchase. Conducting demos of new equipment when required and in line with sales process/guidelines, ensuring customers fully understand the products, benefits, and ease of use. Ensuring products are delivered to customers in line with brand and company guidelines and that the customer experience is first-class. Putting the customer experience first, ensuring customers experience during and post-sale as exceptional and achieving high levels of customer satisfaction in line with Ben Burgess and brand customer satisfaction surveys. Building strong and loyal relationships with customers within the sales area. Ensuring all databases and customer information are kept up to date and managed in accordance with GDPR and other legislation. Working closely with your Depot Manager, marketing, and other group roles to build campaigns to drive business sales performance. Sales experience in equipment sales or high capital value products (£100k+ unit price), ideally with agricultural machinery but not essential. Ideally, experience with agriculture franchise or similar products/services. Someone who is highly driven to succeed and has a track record of sales success. High levels of personal integrity. Excellent and professional customer relations skills. Ability to work extended hours when required to meet the demands of our customers. Ability to work with computer software including Microsoft Office; ideally, experience with CRM. Full UK driver’s license. Joining an Inspiring Place to Work: Our founder, Ben Burgess, always believed that to be successful in business, you needed to look after your people. It’s his founding principles that guide our approach today. In addition, you can benefit from a competitive overall package commensurate with the role and a wide range of benefits including: Fair pay that is reviewed regularly; details of pay can be found on the application page. You will be rewarded for a job well done, with a competitive pay structure. We will invest in your personal and professional development without the limiting constraints of a training budget. We work hard, so having time off is important. We offer enhanced holiday and sick pay schemes.
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