Overview
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Head of EMEA Field Marketing & Strategic Programs to join our Client Marketing team. This role is located in London (Hybrid).
We are seeking an accomplished and dynamic Senior Vice President, Head of EMEA Field Marketing and Strategic Commercial Programs to lead and execute our go-to-market strategies across the UK, Continental Europe and the Middle East. This role combines regional field marketing leadership with the development and execution of global strategic marketing programs to drive commercial outcomes, enhance market presence, and align marketing efforts with the company’s strategic objectives.
In this role, you’ll make an impact in the following ways:
Field Marketing Leadership Develop the global field marketing strategy to drive demand generation, client engagement, and brand awareness across the UK, Continental Europe and the Middle East. Collaborate with regional and corporate teams to ensure field marketing aligns with business objectives, product strategies, and target audience needs. Act as the bridge between corporate marketing and local markets, balancing brand consistency with regional execution. Sales Alignment & Campaign Execution Work closely with sales leadership to ensure field marketing programs support and accelerate the sales cycle and revenue goals. Develop targeted initiatives, including ABM (Account-Based Marketing), that cater to high-value prospects and clients. Provide data insights to optimize conversion, pipeline acceleration, and regional sales performance. Oversee the creation and deployment of multi-channel field marketing campaigns (e.g., events, digital, direct mail) tailored to local market needs & evaluate campaign performance, adjusting strategies as needed based on data, regional feedback and evolving market conditions. Strategic Programs Lead the development and deployment of strategic programs aimed at enhancing global commerciality. Execute high visibility programs that will drive increased sales engagement and enterprise standardization, including but not limited to corporate narrative training and localization of segment-based campaigns. Manage stakeholders across businesses, regions and within Marketing & Communications to make a high impact.
To be successful in this role, we’re seeking the following: Extensive marketing leadership experience in the financial services industry or a related field. Proven track record of driving successful go-to-market strategies and commercial programs in the Americas. Ability to think globally and act locally, balancing big-picture strategy with tactical execution. Strong understanding of regional market dynamics across the US, Canada, and Latin America, particularly Brazil. Sensitivity to cultural differences and ability to adapt marketing strategies for diverse markets. Strong leadership skills with the ability to inspire, influence, and collaborate across all levels of the organization. Exceptional verbal and written communication skills, including the ability to present complex ideas to senior stakeholders. Demonstrated expertise in ABM, demand generation, and customer lifecycle marketing. Experience working in a global, matrixed organization with cross-functional teams.
Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
Employer Description: For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers. #J-18808-Ljbffr
In this role, you’ll make an impact in the following ways:
Field Marketing Leadership Develop the global field marketing strategy to drive demand generation, client engagement, and brand awareness across the UK, Continental Europe and the Middle East. Collaborate with regional and corporate teams to ensure field marketing aligns with business objectives, product strategies, and target audience needs. Act as the bridge between corporate marketing and local markets, balancing brand consistency with regional execution. Sales Alignment & Campaign Execution Work closely with sales leadership to ensure field marketing programs support and accelerate the sales cycle and revenue goals. Develop targeted initiatives, including ABM (Account-Based Marketing), that cater to high-value prospects and clients. Provide data insights to optimize conversion, pipeline acceleration, and regional sales performance. Oversee the creation and deployment of multi-channel field marketing campaigns (e.g., events, digital, direct mail) tailored to local market needs & evaluate campaign performance, adjusting strategies as needed based on data, regional feedback and evolving market conditions. Strategic Programs Lead the development and deployment of strategic programs aimed at enhancing global commerciality. Execute high visibility programs that will drive increased sales engagement and enterprise standardization, including but not limited to corporate narrative training and localization of segment-based campaigns. Manage stakeholders across businesses, regions and within Marketing & Communications to make a high impact.
To be successful in this role, we’re seeking the following: Extensive marketing leadership experience in the financial services industry or a related field. Proven track record of driving successful go-to-market strategies and commercial programs in the Americas. Ability to think globally and act locally, balancing big-picture strategy with tactical execution. Strong understanding of regional market dynamics across the US, Canada, and Latin America, particularly Brazil. Sensitivity to cultural differences and ability to adapt marketing strategies for diverse markets. Strong leadership skills with the ability to inspire, influence, and collaborate across all levels of the organization. Exceptional verbal and written communication skills, including the ability to present complex ideas to senior stakeholders. Demonstrated expertise in ABM, demand generation, and customer lifecycle marketing. Experience working in a global, matrixed organization with cross-functional teams.
Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
Employer Description: For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers. #J-18808-Ljbffr
