Commercial Finance Lead – Marketing

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Full time
Location: London
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Job offered by: Tbwa Chiat/Day Inc
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At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over

1 million small businesses

across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees. Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money. ABOUT THE TEAM:

Our

Commercial Finance and FP&A team

plays a critical role in shaping the future of Tide, enabling data-driven decisions that accelerate growth and optimize performance. As a key partner to the business, our team combines deep financial expertise with commercial acumen to provide strategic support across all functions. From analyzing complex data to influencing high-stakes decisions, we’re at the forefront of driving value in one of the most exciting and dynamic sectors. ABOUT THE ROLE:

We’re looking for a talented

Commercial Finance Lead

to partner with our marketing teams and play a pivotal role in shaping strategic decisions. In this high-impact role you’ll be at the heart of our growth journey, combining your financial expertise with commercial insight to provide critical analysis, influencing marketing investments, and supporting business growth. This is a fantastic opportunity to work at the intersection of finance and marketing, driving value creation and contributing to our success in a competitive market. If you thrive in a fast-paced environment, have a strong commercial mindset, and excel at building relationships, we’d love to hear from you. As a Commercial Lead - Marketing you’ll be: Leading all annual, quarterly, and long-range financial planning for the Marketing areas whilst working closely with senior marketing leaders and channel managers to develop, understand, and track their execution plans against goals. Business partnering - Acting as a trusted advisor to the business, you’ll be collaborating closely with area and unit leaders to monitor and improve financial performance. Owning the business case tendering process for projects and initiatives in the Marketing areas - building and reviewing data driven financial models to determine financial viability (eg. ROI, Payback period) and continuous monitoring of performance/key metrics relating to those initiatives. Owning, managing and continuously improving the key financial models within Marketing areas used to forecast Tide’s financial performance. Developing detailed financial models to perform scenario/sensitivity analysis and assess financial impacts of strategic initiatives. Using large and complex datasets to identify risks and opportunities, as well as analysing industry trends to provide actionable insights and recommendations to Senior Leadership and business stakeholders. Reviewing reports, financial models, analysis, and other work completed by Commercial Finance/FP&A Analysts and the wider Finance team. Coaching and mentoring Managers/Analysts on the Commercial Finance/FP&A team. Developing and implementing policies, procedures, and controls to ensure completeness, accuracy, compliance and financial integrity. Developing and implementing continuous process improvements. Working with the FP&A and Transformation teams to successfully drive roadmap items for the recently implemented financial planning system (Anaplan). WHAT WE ARE LOOKING FOR:

Undergraduate or master’s degree in finance / accounting / economics /mathematics. 10+ years of relevant / transferable experience, ideally with some in a company operating in a mass market business spanning multiple countries with a number of product lines Strong business and financial acumen - understanding of platform business models, providing insights from data to drive financial performance improvements, etc. Extensive exposure to investment decisions in marketing channels as a lever to drive efficient growth. Strong project management skills - can structure and manage complex cross-functional projects and meet tight deadlines. Highly effective communication skills - ability to synthesise data and metrics to tell a compelling story, tailor content to different audiences, and with strong writing and presentation skills. Maintains a high bar for separating signal from noise. Track record of developing process improvements that drive meaningful impacts for Finance and the business. Sharp attention to detail with a proactive approach to problem-solving. Personable and able to build trusting working relationships. Proven ability to thrive in a fast-paced, dynamic environment and can manage multiple priorities effectively. Strong Excel/Google Sheets skills and experience working with dedicated financial planning software (eg. Anaplan) and data visualisation tools (e.g. Looker). WHAT YOU’LL GET IN RETURN:

25 days holiday with the option to take 5 extra days of unpaid leave per year 3 days paid volunteering or L&D time off per year Personal L&D budget of £1,000 professional L&D budget per year Group Life Insurance, Vitality Health and Dental Insurance Spacious brand-new office by Old Street station with an all-day snacks bar Enhanced family-friendly leave Access to a global mental wellbeing platform that provides 1:1 video therapy sessions with accredited therapists and unlimited chat therapy sessions Work from home budget Team socials - virtual and physical events Sabbatical leave TIDEAN WAYS OF WORKING

At Tide, we champion a

flexible workplace

model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

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