Develop and implement strategies to grow engagement with corporate entities, aligning with our client's internationalisation goals. Creative Campaigns:
Design and execute targeted marketing campaigns to attract new paying corporate accounts, showcasing the products, advisory services, and new products. Market Insights:
Conduct thorough market research and customer segmentation to assess the viability of new products and pricing strategies. Maximise Revenue:
Utilise all elements of the marketing mix to enhance income from products and services, ensuring cost-effective use of all channels, including events. Data-Driven Decisions:
Analyse data to measure the effectiveness of marketing activities, driving continuous improvement. Collaborative Leadership:
Work closely with directors and teams to launch new products and services successfully. Build Partnerships:
Identify and foster relationships with key stakeholders to boost B2B growth. Budget Management:
Contribute to the budget-setting process, ensuring effective expenditure control. Promote Value:
Advocate for the products and services to corporate clients. What We're Looking For: A proven track record in B2B marketing, ideally in a commercial setting. International/ Global marketing experience. Strong knowledge of B2B marketing strategies, channels, and tools (including SEO, SEM, and CRM systems like HubSpot). A marketing qualification or equivalent experience is required. Core Competencies: Leadership:
Inspire and guide teams toward a shared vision, while fostering individual and team growth. Strategic Focus:
Develop long-term strategies that align with our client's goals and adapt to changing market conditions. Change Oriented:
Embrace innovation and continuously seek better ways to achieve results. Decisive:
Analyse information to make timely, sustainable decisions that drive progress. Influential:
Build strong partnerships and collaborate effectively with stakeholders. Results-Driven:
Plan meticulously to deliver outstanding results on time and within budget. Customer-Centric:
Understand and respond creatively to customer needs, enhancing loyalty and reputation. Resilient:
Maintain composure under pressure and navigate challenges resourcefully. Why Join Us? This is an incredible opportunity to make a significant impact within a vibrant organisation. If you are ready to take your B2B marketing career to the next level, we want to hear from you!
#J-18808-Ljbffr