Here at Diageo, we are looking for a commercially minded Account Executive to join our On Trade channel in Liverpool. You will work with category leading brands such as Smirnoff, Guinness, and Tanqueray, as well as our exciting innovation and premium brands like Johnnie Walker, Chase, and Casamigos. Our team is responsible for key independents and groups across regions, ensuring our customer, category, and brand plans are executed brilliantly in outlet.
About the role: The role will own and lead the commercial agenda and Diageo performance within the given city, handling circa 250-300 outlets directly. The primary objective is to deliver distribution and secure pouring agreements for the Diageo portfolio. The AE is responsible for coordinating world-class activation to be delivered by a dedicated Activation Specialist for your city. You will play a leadership role across the city team, ensuring that all outlets in your zone are executed perfectly versus our predefined outlet execution standards.
Role Responsibilities:
Coordinate performance across the city, supporting roles within the city including Sales Executive, Quality Executive, and Activation Specialist. Secure distribution and pouring agreements across circa outlets. Deliver a strong return on investment value through contractual agreements, managing spend and forecasting planned activity with key customers throughout the year. Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition. Develop customer relationships across the account base. Determine who manages new business opportunities within the team. Own the Route to Market (RTM) relationships for the city. Accurately track and measure in outlet performance and execution levels (in CRM system where deployed). Ensure the quality and serve standard of Guinness Draught. Build positive relationships with customers and route to markets. Handle return on investment, forecasting, and investment decisions with commercial acumen. Possess area knowledge, the trade, and RTM relationships. Be target driven with a strong will to win and ambition to excel within an exciting target-driven environment. Act as a key member, coach, and mentor of the city team. Organized and able to handle a host of priorities. Agile and comfortable adapting workloads to accommodate business needs. Attractive package that includes a sales incentive plan rewarding you for delivering great performance. You will receive industry-leading sales capability training and work for the undisputed leader in the Spirits industry. Please note you must demonstrate you have the right to work in the UK, be over 21 years of age, and hold a full, clean driving license with proof of driving experience of at least 1 year. Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one. Diversity Statement:
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued and can belong, is crucial. We embrace diversity in the broadest sense, welcoming and celebrating you for who you are. Join us and help transform our business as we take our brands to the next level. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
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Coordinate performance across the city, supporting roles within the city including Sales Executive, Quality Executive, and Activation Specialist. Secure distribution and pouring agreements across circa outlets. Deliver a strong return on investment value through contractual agreements, managing spend and forecasting planned activity with key customers throughout the year. Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition. Develop customer relationships across the account base. Determine who manages new business opportunities within the team. Own the Route to Market (RTM) relationships for the city. Accurately track and measure in outlet performance and execution levels (in CRM system where deployed). Ensure the quality and serve standard of Guinness Draught. Build positive relationships with customers and route to markets. Handle return on investment, forecasting, and investment decisions with commercial acumen. Possess area knowledge, the trade, and RTM relationships. Be target driven with a strong will to win and ambition to excel within an exciting target-driven environment. Act as a key member, coach, and mentor of the city team. Organized and able to handle a host of priorities. Agile and comfortable adapting workloads to accommodate business needs. Attractive package that includes a sales incentive plan rewarding you for delivering great performance. You will receive industry-leading sales capability training and work for the undisputed leader in the Spirits industry. Please note you must demonstrate you have the right to work in the UK, be over 21 years of age, and hold a full, clean driving license with proof of driving experience of at least 1 year. Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one. Diversity Statement:
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued and can belong, is crucial. We embrace diversity in the broadest sense, welcoming and celebrating you for who you are. Join us and help transform our business as we take our brands to the next level. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
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