Shopper Marketing Manager – FMCG Personal Care
Are you passionate about creating best-in-class shopper marketing strategies that drive brand growth and in-store engagement? We're partnering with a dynamic FMCG business, seeking a Shopper Marketing Manager to own the shopper activation strategy across a portfolio of well-known brands. Key Responsibilities Strategic Leadership : Develop and execute annual customer marketing and shopper activation plans, ensuring alignment with overall brand strategy. Budget Management : Oversee a shopper marketing budget of £3m, driving ROI and efficiency across campaigns. Cross-functional Collaboration : Work closely with Sales, Marketing, and Category teams to deliver seamless shopper initiatives. Insight-driven Execution : Leverage shopper insights and market data to create tailored in-store and online activations across various retail formats, including convenience and e-commerce. Relationship Building : Act as the key point of contact for designated retail accounts, delivering impactful brand moments at the point of sale. What We're Looking For Experience : A proven track record in branded FMCG, specifically within shopper or trade marketing. Commercial Acumen : Strong analytical skills and the ability to interpret market data from sources like Nielsen and Kantar. Project Management : A highly organized individual with meticulous attention to detail, able to manage multiple initiatives simultaneously. Collaboration Skills : Strong interpersonal skills with the ability to build and maintain relationships with internal teams and retail partners. Passion & Energy : Enthusiastic about shopper marketing and driven to make a significant impact on brand performance. Why This Role? This is a fantastic opportunity to join a fast-paced, ambitious environment where you'll have the chance to shape the shopper marketing landscape for iconic brands. With a supportive leadership team and a focus on professional development, you'll be empowered to take ownership of your work and grow your career. Location:
Central London
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Are you passionate about creating best-in-class shopper marketing strategies that drive brand growth and in-store engagement? We're partnering with a dynamic FMCG business, seeking a Shopper Marketing Manager to own the shopper activation strategy across a portfolio of well-known brands. Key Responsibilities Strategic Leadership : Develop and execute annual customer marketing and shopper activation plans, ensuring alignment with overall brand strategy. Budget Management : Oversee a shopper marketing budget of £3m, driving ROI and efficiency across campaigns. Cross-functional Collaboration : Work closely with Sales, Marketing, and Category teams to deliver seamless shopper initiatives. Insight-driven Execution : Leverage shopper insights and market data to create tailored in-store and online activations across various retail formats, including convenience and e-commerce. Relationship Building : Act as the key point of contact for designated retail accounts, delivering impactful brand moments at the point of sale. What We're Looking For Experience : A proven track record in branded FMCG, specifically within shopper or trade marketing. Commercial Acumen : Strong analytical skills and the ability to interpret market data from sources like Nielsen and Kantar. Project Management : A highly organized individual with meticulous attention to detail, able to manage multiple initiatives simultaneously. Collaboration Skills : Strong interpersonal skills with the ability to build and maintain relationships with internal teams and retail partners. Passion & Energy : Enthusiastic about shopper marketing and driven to make a significant impact on brand performance. Why This Role? This is a fantastic opportunity to join a fast-paced, ambitious environment where you'll have the chance to shape the shopper marketing landscape for iconic brands. With a supportive leadership team and a focus on professional development, you'll be empowered to take ownership of your work and grow your career. Location:
Central London
#J-18808-Ljbffr
