Marketing Director for B2B Conferences (Maternity Cover – 14 months)
Decarb Connect is a global membership and event platform that champions the strategies & solutions accelerating the decarbonisation of CO2-intensive sectors. We are searching for an energetic and ambitious Senior Marketing Manager who would like to gain experience in leading the small but powerful marketing function of a B2B media scale up, providing maternity cover support for our Marketing Director. This maternity cover contract is the ideal way to gain experience of a purposeful and highly commercial market, to gain senior leadership experience and to position yourself for career growth within B2B events and the sustainability space. Responsibilities:
Execute and monitor campaign activity & timelines for all conference and membership products. Ensure the website delivers high performance at both the brand and lead generation levels. Manage the annual marketing budget, tracking delegate income on a weekly basis, setting targets and forecasting. Own the marketing timeline, enforcing deadlines and contributions required. Manage and develop our excellent Marketing Exec and any suppliers and agencies we work with. Regularly review changes and responses in the market, adjusting the marketing plan if necessary. Provide tools and materials to enable the sponsorship and delegate sales team to drive great results. Manage and measure marketing campaign costs and ensure maximum ROI. Build, maintain and oversee the hygiene of the data and HubSpot CRM. Oversee SEO, PPC and Social Media engagement, ensuring delivery of leads. Write, edit and proof-read: You’ll be responsible for our external voice, writing and/or proofing all copy. Create winning partnerships with media, publishers, associations and more. Work closely with the Founder and senior team - learn how scale ups grow, how we launch and scale product and how we serve our market. Your Values:
What you’ll bring to Decarb Connect:
5 years experience in a B2B conference marketing role. Deep experience of maximising the power of HubSpot for marketing, and ideally experience of working with HubSpot sales hub too. Commercially-driven and target-focused marketing strategy and execution. A collaborative and engaging mindset. Persistence, finding solutions and not shying away from challenges. A commitment to personal improvement and focus on team-wide success. Entrepreneurialism and always seeking ways to grow revenue and profitability. Excellent attention to detail and analytical skills. What Decarb Connect Offers You:
Opportunity to work in a purposeful, but also highly commercial, sector. A place to establish your senior credentials, where you are not a cog in a giant wheel. Flexible work environment - we'd like 3 days in office and 2 at home, but can flex to your requirements. Additional days off over Christmas and for Birthday. The maternity cover contract is the ideal way to get a senior title on your CV and to position yourself for career growth. The successful candidate will demonstrate excellent academics (BA or BSc (Hons) in addition to strong critical thinking and organisational skills.
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Decarb Connect is a global membership and event platform that champions the strategies & solutions accelerating the decarbonisation of CO2-intensive sectors. We are searching for an energetic and ambitious Senior Marketing Manager who would like to gain experience in leading the small but powerful marketing function of a B2B media scale up, providing maternity cover support for our Marketing Director. This maternity cover contract is the ideal way to gain experience of a purposeful and highly commercial market, to gain senior leadership experience and to position yourself for career growth within B2B events and the sustainability space. Responsibilities:
Execute and monitor campaign activity & timelines for all conference and membership products. Ensure the website delivers high performance at both the brand and lead generation levels. Manage the annual marketing budget, tracking delegate income on a weekly basis, setting targets and forecasting. Own the marketing timeline, enforcing deadlines and contributions required. Manage and develop our excellent Marketing Exec and any suppliers and agencies we work with. Regularly review changes and responses in the market, adjusting the marketing plan if necessary. Provide tools and materials to enable the sponsorship and delegate sales team to drive great results. Manage and measure marketing campaign costs and ensure maximum ROI. Build, maintain and oversee the hygiene of the data and HubSpot CRM. Oversee SEO, PPC and Social Media engagement, ensuring delivery of leads. Write, edit and proof-read: You’ll be responsible for our external voice, writing and/or proofing all copy. Create winning partnerships with media, publishers, associations and more. Work closely with the Founder and senior team - learn how scale ups grow, how we launch and scale product and how we serve our market. Your Values:
What you’ll bring to Decarb Connect:
5 years experience in a B2B conference marketing role. Deep experience of maximising the power of HubSpot for marketing, and ideally experience of working with HubSpot sales hub too. Commercially-driven and target-focused marketing strategy and execution. A collaborative and engaging mindset. Persistence, finding solutions and not shying away from challenges. A commitment to personal improvement and focus on team-wide success. Entrepreneurialism and always seeking ways to grow revenue and profitability. Excellent attention to detail and analytical skills. What Decarb Connect Offers You:
Opportunity to work in a purposeful, but also highly commercial, sector. A place to establish your senior credentials, where you are not a cog in a giant wheel. Flexible work environment - we'd like 3 days in office and 2 at home, but can flex to your requirements. Additional days off over Christmas and for Birthday. The maternity cover contract is the ideal way to get a senior title on your CV and to position yourself for career growth. The successful candidate will demonstrate excellent academics (BA or BSc (Hons) in addition to strong critical thinking and organisational skills.
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