We’re looking for a
Senior Media Planner
to join our Acquisition Marketing team on a 3 month FTC, with the potential to transition to a permanent role. You will be responsible for global media planning, with a focus on the US, Canada, UK&I, France and Australia. About Yoto Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals. We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! Yoto’s Marketing & Creative Team We’re a global team looking after brand and product marketing, acquisition and retention marketing, communications and creative, with multi-disciplinary marketing teams in key regions – the USA, UK, France and Australia. The Acquisition Marketing team is focused on driving sustainable new customer growth. What you’ll do: Lead the development of global media plans in collaboration with local market teams and external agencies Oversee annual and quarterly media planning across all channels, ensuring strategic alignment with business objectives Partner with local market teams to plan and buy non-performance media, including OOH, TV, Podcast, Radio, and other relevant channels Work closely with media agencies to optimize media spend and campaign performance Manage econometrics and measurement, ensuring robust evaluation frameworks are in place to assess media effectiveness Analyze market trends, audience insights, and campaign performance data to inform future media strategies Collaborate cross-functionally with internal teams, including performance, brand, data and local market teams Stay ahead of industry trends and best practices to continuously refine Yoto’s media planning approach. What you’ll bring: Proven extensive experience in media planning, ideally in a global or multi-market role Strong expertise across a range of media channels, including TV, OOH, Radio, and Podcast Experience working with media agencies and local market teams to develop and execute campaigns An analytical mindset with direct experience in econometrics, measurement, and campaign effectiveness analysis Excellent communication and collaboration skills, with the ability to influence stakeholders across different markets Ability to manage multiple projects in a scale-up environment Comfortable with the ambiguity of a scale-up environment. Nice to have: Experience both brand side and in agencies Experience working with global entertainment rights holders Experience working in the family/kids space Salary:
£65,000 - £75,000 based on experience, pro-rated What you can expect from Yoto: Flexibility:
Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of once a week. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Financial:
Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Health & Wellness:
Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Time Off:
25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. Helping Families:
Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. People & Planet:
Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development. Fun Perks:
You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations. Equity and Diversity At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Please only apply or engage with Yoto jobs posted on our careers page.
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Senior Media Planner
to join our Acquisition Marketing team on a 3 month FTC, with the potential to transition to a permanent role. You will be responsible for global media planning, with a focus on the US, Canada, UK&I, France and Australia. About Yoto Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals. We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! Yoto’s Marketing & Creative Team We’re a global team looking after brand and product marketing, acquisition and retention marketing, communications and creative, with multi-disciplinary marketing teams in key regions – the USA, UK, France and Australia. The Acquisition Marketing team is focused on driving sustainable new customer growth. What you’ll do: Lead the development of global media plans in collaboration with local market teams and external agencies Oversee annual and quarterly media planning across all channels, ensuring strategic alignment with business objectives Partner with local market teams to plan and buy non-performance media, including OOH, TV, Podcast, Radio, and other relevant channels Work closely with media agencies to optimize media spend and campaign performance Manage econometrics and measurement, ensuring robust evaluation frameworks are in place to assess media effectiveness Analyze market trends, audience insights, and campaign performance data to inform future media strategies Collaborate cross-functionally with internal teams, including performance, brand, data and local market teams Stay ahead of industry trends and best practices to continuously refine Yoto’s media planning approach. What you’ll bring: Proven extensive experience in media planning, ideally in a global or multi-market role Strong expertise across a range of media channels, including TV, OOH, Radio, and Podcast Experience working with media agencies and local market teams to develop and execute campaigns An analytical mindset with direct experience in econometrics, measurement, and campaign effectiveness analysis Excellent communication and collaboration skills, with the ability to influence stakeholders across different markets Ability to manage multiple projects in a scale-up environment Comfortable with the ambiguity of a scale-up environment. Nice to have: Experience both brand side and in agencies Experience working with global entertainment rights holders Experience working in the family/kids space Salary:
£65,000 - £75,000 based on experience, pro-rated What you can expect from Yoto: Flexibility:
Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of once a week. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Financial:
Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Health & Wellness:
Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Time Off:
25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. Helping Families:
Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. People & Planet:
Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development. Fun Perks:
You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations. Equity and Diversity At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Please only apply or engage with Yoto jobs posted on our careers page.
#J-18808-Ljbffr
