Requirements
Proven ability to guide and support a small team, fostering their development while delivering strategic CRM initiatives that drive measurable business impact Keenly analytical, able to think systematically about email marketing automations and develop repeatable workflows to maximise the potential of each release Skilled at blending technical precision with creative thinking, developing flexible email marketing strategies tailored to specific campaigns Strong analytical skills to track relevant performance metrics, interpret data and deliver actionable insights Good writing skills, with the ability to craft engaging and persuasive copy for email campaigns Excellent communication and collaboration skills, effective at working with cross-functional teams Detail-oriented with strong organisational skills, capable of managing multiple projects simultaneously (Desirable) Strong knowledge of CRM software and email marketing tools such as Hubspot, Klaviyo or other comparable tools (Desirable) Proven experience leading email marketing strategies, both manual and automated, with a focus on driving impactful customer engagement and conversions (Desirable) Background in a fast-paced, high-growth environment, preferably in e-commerce What the job involves
Over the past few years, Avant Arte has built up a sophisticated CRM and email marketing function that sits at the heart of our programme of editions A tailored email marketing strategy underpins every one of our releases, guiding collectors along the journey from initial interest to the moment of launch, and through to post-purchase With one of the largest, most data-enriched CRMs of art enthusiasts around, email allows us to deliver tailored communications that connect collectors with artwork they love, and introduces them to artists they’re yet to discover The Senior CRM Manager will oversee the end-to-end strategy for CRM and email marketing, providing leadership to the CRM team while working closely with cross-functional departments to create integrated, high-impact campaigns This role is pivotal in shaping Avant Arte’s CRM vision, refining processes and driving the strategic direction for our campaigns and collector experience This is an exciting opportunity for an experienced CRM professional who combines a strategic mindset with a deep understanding of customer engagement, data analytics, and creative marketing Lead the overall CRM and email marketing strategy, ensuring alignment with Avant Arte’s business objectives and marketing goals Provide leadership and mentorship to the CRM team, offering strategic guidance and support in executing campaigns Stay ahead of industry trends, emerging technologies, and best practices to ensure Avant Arte remains at the forefront of CRM strategy Oversee the development and execution of comprehensive email marketing plans for each release, aiming to maximise sales and engagement Lead the strategic approach for each release, balancing consistency with creative flexibility, while focusing on efficiency and scalability Develop structured methods for segmenting and targeting relevant audiences for each release Drive the optimisation of the collector journey throughout the CRM lifecycle, from onboarding sign-ups to maximising conversions Spearhead a robust testing programme, focusing on continuous improvement of email campaigns through A/B testing, content variations, and audience segmentation Use data insights to optimise email strategies and workflows to ensure campaigns are consistently improving and delivering results Share key findings with cross-functional teams to ensure alignment on performance and areas for optimisation Collaboration with the wider marketing and sales teams to ensure email campaigns are integrated with overarching marketing initiatives and product launches Partner with the product and data team to integrate relevant behavioural and survey data into CRM tools, and to create reporting dashboards Collaborate with the design and content teams to ensure high-quality creative assets and messaging for each campaign
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Proven ability to guide and support a small team, fostering their development while delivering strategic CRM initiatives that drive measurable business impact Keenly analytical, able to think systematically about email marketing automations and develop repeatable workflows to maximise the potential of each release Skilled at blending technical precision with creative thinking, developing flexible email marketing strategies tailored to specific campaigns Strong analytical skills to track relevant performance metrics, interpret data and deliver actionable insights Good writing skills, with the ability to craft engaging and persuasive copy for email campaigns Excellent communication and collaboration skills, effective at working with cross-functional teams Detail-oriented with strong organisational skills, capable of managing multiple projects simultaneously (Desirable) Strong knowledge of CRM software and email marketing tools such as Hubspot, Klaviyo or other comparable tools (Desirable) Proven experience leading email marketing strategies, both manual and automated, with a focus on driving impactful customer engagement and conversions (Desirable) Background in a fast-paced, high-growth environment, preferably in e-commerce What the job involves
Over the past few years, Avant Arte has built up a sophisticated CRM and email marketing function that sits at the heart of our programme of editions A tailored email marketing strategy underpins every one of our releases, guiding collectors along the journey from initial interest to the moment of launch, and through to post-purchase With one of the largest, most data-enriched CRMs of art enthusiasts around, email allows us to deliver tailored communications that connect collectors with artwork they love, and introduces them to artists they’re yet to discover The Senior CRM Manager will oversee the end-to-end strategy for CRM and email marketing, providing leadership to the CRM team while working closely with cross-functional departments to create integrated, high-impact campaigns This role is pivotal in shaping Avant Arte’s CRM vision, refining processes and driving the strategic direction for our campaigns and collector experience This is an exciting opportunity for an experienced CRM professional who combines a strategic mindset with a deep understanding of customer engagement, data analytics, and creative marketing Lead the overall CRM and email marketing strategy, ensuring alignment with Avant Arte’s business objectives and marketing goals Provide leadership and mentorship to the CRM team, offering strategic guidance and support in executing campaigns Stay ahead of industry trends, emerging technologies, and best practices to ensure Avant Arte remains at the forefront of CRM strategy Oversee the development and execution of comprehensive email marketing plans for each release, aiming to maximise sales and engagement Lead the strategic approach for each release, balancing consistency with creative flexibility, while focusing on efficiency and scalability Develop structured methods for segmenting and targeting relevant audiences for each release Drive the optimisation of the collector journey throughout the CRM lifecycle, from onboarding sign-ups to maximising conversions Spearhead a robust testing programme, focusing on continuous improvement of email campaigns through A/B testing, content variations, and audience segmentation Use data insights to optimise email strategies and workflows to ensure campaigns are consistently improving and delivering results Share key findings with cross-functional teams to ensure alignment on performance and areas for optimisation Collaboration with the wider marketing and sales teams to ensure email campaigns are integrated with overarching marketing initiatives and product launches Partner with the product and data team to integrate relevant behavioural and survey data into CRM tools, and to create reporting dashboards Collaborate with the design and content teams to ensure high-quality creative assets and messaging for each campaign
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