ROLE SUMMARY
Pfizer’s Chief Marketing Office purpose and aspiration is to modernize marketing at Pfizer by developing current and next generation marketers and delivering a best-in-class model that is faster, more effective, efficient, and boosts our mROI. In keeping with this purpose, The Agency & Content Team plays a key role in creating Better, Faster, and Smarter Content to support Pfizer’s omnichannel marketing model. One of the most critical drivers of this transformation is to create an industry leading end-to-end content supply chain that delivers excellence across 83 global markets and 4 unique market categories.
The Agency Strategy & Operations Team has been established to implement Pfizer’s going-forward agency engagement model and will offer marketing and other content creators a fit-for-purpose end-to-end creative and production solution for Business Units and Countries. The Agency Operations Lead, International is a key position on the Agency Strategy & Operations Team, and will serve as the cross-functional single point of contact for International Markets for agency leadership teams to deliver against their scope(s).
The Agency Operations Lead, International will partner closely with cross functional stakeholders to drive operational excellence, including submissions management, system compliance, reduction of end-to-end content cycle times, and forward-looking content ecosystem innovations. The Agency Operations Lead, International will collaborate closely with Pfizer’s International Commercial Division, Global Marketing, and Pfizer Digital teams to drive agency efficiency and effectiveness, removing red-tape in the process.
The successful candidate will have a deep commitment to improving health outcomes, a proven track record of operations management, strong communication and issue resolution skills, experience with developing and delivering concise executive summaries for ELT and ELT-1 colleagues, demonstrated ability to quickly diagnose complex challenges, be an advocate for change, and have a passion for continuous improvement.
ROLE RESPONSIBILITIES
The Agency Operations Lead, International is responsible for delivering a world-class operational framework for engaging our nominated external advertising agencies to create breakthrough campaigns in an efficient and effective ecosystem. The successful candidate will serve as the single point of contact and accountability for Pfizer’s agency model performance for the International Commercial Division.
Reports
to Agency Strategy & Operations Lead, Agency & Content Leads Agency Operations, International to: Serve as the single point of contact to Pfizer’s International Commercial Office Agency Leadership for agency operations. Translate Pfizer’s content needs to agency delivery across talent, quality, and timeliness of work output. Partner with key international markets and knots (the intersection of brand and market priorities) to create a seamless experience for marketers across CoLab’s service verticals. Ensure external agencies adherence to Pfizer’s ways of working with systems and content generation methodologies, including the communication and adoption of all content standards, policies, processes and tools. Operationalize Pfizer’s plans to expand and scale new content service offerings. Establish routine monitoring systems to actively manage the quality and volume of work routing to Pfizer. This will require aligning Pfizer’s agreed scope with agency partners to submissions, so as to identify strengths and/or opportunities in Pfizer’s omnichannel plans. Work closely with Agency Performance and Metrics Lead to identify areas of opportunity to better leverage Pfizer’s external agency ecosystem against objectives. Partner with Marketing, Digital, Compliance, and other CMO colleagues to establish regular reviews of system processes and introduce ideas for continuous improvement/removal of red tape. Serve as the operational lead for Pfizer’s content blueprint to promote early adoption of Pfizer’s going-forward ways of working. Develop, in partnership with CMO LT a roadmap for future agency services required, including operational changes required to enable process automation aligned with machine learning and generative artificial intelligence. Collaborate closely with internal stakeholders, including: International Commercial Division International Commercial Office Global Marketing Medical Affairs Global Customer Enablement & Excellence Digital Compliance Broader CMO stakeholders BASIC QUALIFICATIONS Extensive experience in marketing, agency, operations, or related functions. Pharmaceutical commercial business experience; in-house marketing and/or agency experience preferred. Experience in process design, optimization and issue management and resolution. Expertise in the agency landscape including media, creative, PR, performance marketing, and other key channels/sectors. Expertise in Veeva, Adobe, and other software platforms including system architecture and integrations. Strong communication skills, both written and verbal, to effectively manage cross-functional teams and external partner relationships. Exceptional interpersonal skills and mastery of working in a matrixed environment, with the ability to perform in a highly visible role. Track record of strong networking and working collaboratively across functions and geographies. Role model for the Pfizer Values (Courage, Excellence, Equity and Joy). Ability to interact and influence effectively with all levels of the organization. Demonstrated business acumen and strategic thinking abilities. Discretion and trustworthiness in dealing with confidential information.
Work Location Assignment: Hybrid
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to Agency Strategy & Operations Lead, Agency & Content Leads Agency Operations, International to: Serve as the single point of contact to Pfizer’s International Commercial Office Agency Leadership for agency operations. Translate Pfizer’s content needs to agency delivery across talent, quality, and timeliness of work output. Partner with key international markets and knots (the intersection of brand and market priorities) to create a seamless experience for marketers across CoLab’s service verticals. Ensure external agencies adherence to Pfizer’s ways of working with systems and content generation methodologies, including the communication and adoption of all content standards, policies, processes and tools. Operationalize Pfizer’s plans to expand and scale new content service offerings. Establish routine monitoring systems to actively manage the quality and volume of work routing to Pfizer. This will require aligning Pfizer’s agreed scope with agency partners to submissions, so as to identify strengths and/or opportunities in Pfizer’s omnichannel plans. Work closely with Agency Performance and Metrics Lead to identify areas of opportunity to better leverage Pfizer’s external agency ecosystem against objectives. Partner with Marketing, Digital, Compliance, and other CMO colleagues to establish regular reviews of system processes and introduce ideas for continuous improvement/removal of red tape. Serve as the operational lead for Pfizer’s content blueprint to promote early adoption of Pfizer’s going-forward ways of working. Develop, in partnership with CMO LT a roadmap for future agency services required, including operational changes required to enable process automation aligned with machine learning and generative artificial intelligence. Collaborate closely with internal stakeholders, including: International Commercial Division International Commercial Office Global Marketing Medical Affairs Global Customer Enablement & Excellence Digital Compliance Broader CMO stakeholders BASIC QUALIFICATIONS Extensive experience in marketing, agency, operations, or related functions. Pharmaceutical commercial business experience; in-house marketing and/or agency experience preferred. Experience in process design, optimization and issue management and resolution. Expertise in the agency landscape including media, creative, PR, performance marketing, and other key channels/sectors. Expertise in Veeva, Adobe, and other software platforms including system architecture and integrations. Strong communication skills, both written and verbal, to effectively manage cross-functional teams and external partner relationships. Exceptional interpersonal skills and mastery of working in a matrixed environment, with the ability to perform in a highly visible role. Track record of strong networking and working collaboratively across functions and geographies. Role model for the Pfizer Values (Courage, Excellence, Equity and Joy). Ability to interact and influence effectively with all levels of the organization. Demonstrated business acumen and strategic thinking abilities. Discretion and trustworthiness in dealing with confidential information.
Work Location Assignment: Hybrid
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