Analyst (Customer Data)

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Full time
Location: Yeovil
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Job offered by: Screwfix Direct Ltd
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Category: IT & Technology
As an Analyst (Customer Data), you'll be responsible for analysing customer data to provide actionable insights that improve decision-making to enhance our commercial performance. Your analysis will support our business teams in understanding commercial performance through the customer lens, enabling them to develop initiatives and strategies that align with customer behaviour and preferences. Your work stack will lean towards predictive/advanced analytics and supporting decision-making for our mid to long-term strategic priorities, with some support for short-term and tactical commercial decisions as required. If you love using data to help Screwfix make better decisions, you'll thrive in this role! You'll work primarily on our chewy mid to long-term questions, using advanced analytics techniques (including some data science). You'll work on questions like…how do we set helpful customer forecasts for our business? How are our High-Value Customers using our different propositions, and how does this affect their behaviour? How do we report on changes in our customer segmentation to understand performance? To be successful, you'll have prior experience in a data analyst role, with strong SQL skills and, ideally, some exposure to data science methodologies. You'll also need a curious and commercial mindset, and you'll enjoy working with a range of stakeholders. Responsibilities:

Conduct analysis into customer behaviour, purchasing patterns, and sales data to identify trends, opportunities and actionable insights to inform decision making to enhance commercial decision making and drive business performance. Translate complex data into an understandable and actionable format through engaging reports and dashboards that communicate key findings and recommendations to stakeholders. Deliver data experimentation to optimise how we target and segment consumers for targeted offers and promotions. Interrogate large volumes of data from a range of sources (online, customer verbatims, transactional etc) to use for modelling. Build predictive models to support business decision making. Build prescriptive tools (automated decisioning) with measurable commercial value – especially improving our marketing ROI. Manage a portfolio of analytics work, prioritising as required to deliver effectively. Collaborate with cross-functional teams to align customer insights with business objectives and to drive customer-centric strategies and decisions. Create strong relationships with key stakeholders in the business, for example our CRM, Commercial and Marketing teams. Stay updated with the latest analytical tools and methodologies to enhance the quality of insights. Continuously improve our ways of working, and approaches to analytics – ensuring that we are efficient and effective. Minimum Requirements:

Experience in customer data/analytics, ideally within the retail industry. Educational background in and/or experience of data science/machine learning techniques is desirable. Strong expertise in data analysis and use of Excel. Experience in data visualisation and storytelling – able to communicate in a straightforward and visually engaging manner, creating a compelling narrative. Experience of analytical tools such as SQL, Python, R. Experience of data visualisation platforms (e.g. Tableau or Power BI). Excellent communication and presentation skills, particularly in writing. What’s in it for me?

You do your best when you feel your best, so we’ve chosen benefits that truly matter and support your wellbeing. Benefits:

Subsidised canteen: We offer a great selection of hot and cold food at our subsidised canteen, as well as a warm, inviting place for you to eat. Free parking: No one wants to spend their mornings circling around the car park. So whether you have a work vehicle or not, there’ll always be a free spot for you and your car. Parental leave policy: We offer Enhanced Family Leave for our UK and ROI based colleagues. Award-Winning Pension Scheme. 20% Discounts at Screwfix & B&Q, plus discounts at other High-Street Retailers. Award-Winning Apprenticeship Schemes. MyGym discounts. Cycle-to-Work Scheme. Enhanced Family leave. Retail Trust counselling services. Life cover. Sustainability at Screwfix

We’re committed to building a better future for our community and our planet. That’s why we’re doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. Inclusivity and Equity

We’ve worked hard to create a culture of inclusivity and genuine community. We’re a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you’ll be listened to, encouraged, and given the tools and training you need to get ahead. We believe in equity for all. Please let us know at

careers@screwfix.com

if you need any additional support or adjustments when it comes to your application. #LI-Hybrid

#J-18808-Ljbffr

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