Analyst – Marketing Analytics

As an Analyst in the Consumer & Business Marketing Analytics team, you'll play a vital role in driving customer engagement and business growth for Westpac. You'll leverage data and analytics to understand customer behaviour, identify opportunities, and optimise marketing campaigns across various channels. Key Responsibilities: Campaign Analysis and Optimisation: Analyse customer data to identify trends, segment audiences, and develop targeted marketing campaigns. Data Expertise: Develop a deep understanding of Westpac's data assets and utilise analytical tools to extract insights and generate actionable recommendations. Stakeholder Collaboration: Build and maintain strong relationships with key stakeholders across the business, providing expert guidance and support. Continuous Improvement: Identify opportunities to enhance campaign performance, improve data quality, and streamline analytical processes. Innovation: Explore new data sources and analytical techniques to drive continuous improvement and identify new growth opportunities. What do I need? Data Skills: Advanced SQL, experience with large-scale RDBMS (Teradata preferred), proficiency in MS Office Suite. Technical Expertise: Experience with campaign management software (Adobe / Teradata), R / Python programming skills highly desirable. Domain Knowledge: In-depth knowledge of the Banking & Finance industry, experience in Direct Marketing or Lead Management. Analytical Acumen: Strong analytical and problem-solving skills with a focus on data-driven insights. Business Acumen: Understanding of marketing processes, database marketing principles, and Agile methodologies. Qualifications: Degree in IT, Maths, Statistics, Econometrics, Marketing Information Systems, or Finance. Experience: 2-4 years of experience in an analytics role. We are looking for individuals who are passionate about data, driven to succeed, and eager to contribute to the success of our marketing campaigns. What’s it like to work there? We are a collaborative team of passionate people with a shared ambition to make a difference for our customers, our communities, and each other. At Westpac, making a difference means creating impact, unlocking our own and each other’s passions, and transformative success stories to create better futures together. As well as competitive remuneration and a great culture, joining the Westpac family gives you access to a wide range of employee benefits to help you manage your priorities - whether that means family life, work/life balance, ambition to grow or all the little perks in between. We’ll empower you to shape your career path. Through personalised upskilling, mentoring, and training opportunities, you’re in control of where you start and how you’ll grow. As an equal opportunity employer, we are proud to have created a culture and work environment that values diversity and flexibility – and champions inclusion. Start here. Just click on the APPLY or APPLY NOW button.

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