Area Sales Manager – UK, Leicester

Join our dynamic TOMRA Food Sales team as an Area Sales Manager responsible for the UK region, reporting directly to the Sales Manager, North Europe. Your role is pivotal in delivering exceptional customer experiences, aligned with our core values, processes and principles. Role and Responsibilities: Collaborate closely with the TOMRA team to ensure seamless customer experiences and contribute to the continuous improvement of our processes. Gain a comprehensive understanding of market dynamics and TOMRA's market position to identify opportunities for business growth. Take ownership of acquiring new business within the designated market territory. Act as a trusted advisor to customers, employing a consultative sales approach to identify their needs and deliver tailored solutions. Engage in proactive planning, research, and ongoing learning to stay abreast of TOMRA technology advancements, competitive landscapes, industry trends, and customer preferences. Implement structured sales planning processes to drive efficiency and effectiveness in achieving sales targets. Regularly engage with customers, cultivating opportunities, and maintaining a robust pipeline of projects while ensuring successful conversion of leads into orders. Demonstrate a commitment to achieving results and drive success in every aspect of your role. Facilitate seamless handovers to Sales Administration, Pre-sales Engineering, and Customer Project Management teams to ensure continuity and quality throughout the sales process. Promote TOMRA's brand and foster customer satisfaction through exemplary service and support. Collaborate with Pre-sales Engineering to facilitate the transfer of comprehensive product and process information from customers, while providing valuable feedback to enhance product offerings and customer engagement. Execute sales plans, manage agent relationships, and effectively oversee pipeline management initiatives. Provide constructive feedback and support to colleagues to foster their professional growth and development. Qualifications About You: Possess a higher technical, commercial or industrial engineering qualification. Down-to-earth and transparent communicator. Proficient in analytical thinking and able to implement structured approaches to problem-solving. Strong networker, with the ability to communicate effectively at all organisational levels. Results oriented and keen to adapt in response to evolving market demands. Previous experience in selling large capital equipment. Familiarity with navigating long project sales cycles. Willing and able to travel up to 50% of the time. Experience in the capital goods and food industry sectors is highly advantageous.

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