Associate Director - Behaviour & Culture
Who we are
We are consultants using insights to inspire change and overcome commercial challenges for our clients. We were created to be different kind of agency right from the start back in 2007, a hybrid of management consultancy, boutique strategy house, and content & creative studio.
We are multidisciplinary. Our people come from many different backgrounds, from design and cultural analysis to academia and advertising. And we bring together an eclectic mix of expertise in strategy, qualitative and quantitative research, semiotics, behavioural science, foresight, unstructured data, analytics, communications, and content. Our ethos is always to look differently, and we need a wide mix of people and skills to do this.
We are pink, always have been. Pink when we launched was a representation of us disrupting the often strict codes within the market research industry. The shade of pink might change but we’re sticking to it.
We are global, with projects spanning over 75 markets, from Mexico to Japan, France to India. We are also global, with offices, together with our parent company, in the UK, Germany, Belgium, South Africa, the UAE and Saudi Arabia. We are proud of the authenticity and rich nuance we’re able to provide when delivering strategic outcomes for our clients. We deliver impact for iconic brands. The brands and people we get to work with are truly amazing. We might be rewriting the map for women’s health one day and innovating new forms of kids play the next.
We're flexible. Our team moves between our central City office—where you connect with colleagues, attend sessions, and grab a drink— with working remotely and being out doing interviews, facilitating workshops and presenting in the UK and abroad. And most importantly, Truth is an equal opportunity employer, committed to being diverse and inclusive by treating all employees fairly, regardless of race, ethnicity, religion, physical ability, marital and parental status, or sexual orientation. We foster an inclusive environment where every team member can feel accepted, and their voices are heard.
Join our team
Truth is harder than ever to come by, but we’re committed to finding the truths that matter for people, and for brands. We are a collaborative team with an emphasis on expansive thinking, a reverence for the richness of insight and the creative flair to deliver commercial impact. This is an exciting time for Truth Consulting. A time for change and innovation on our methods, way of thinking and our culture. If you are a changemaker, and you want to help define the future of insights and strategy, this is the place and role for you.
Role overview
We are looking for a qualitative research specialist who wants to push the boundaries of their
discipline when delivering commercial growth and future proof strategies for clients. This Associate
Director role is an opportunity to join our Behaviour & Culture team as a senior player, leading
projects and developing client relationships of their own, managing team members and getting stuck into everything we’re about as an agency – great work, consultancy, sharing thought leadership and innovating our ways of working.
Role highlights
- Form insights and recommendations for brands using a range of methodologies including qualitative research, semiotics, trends analysis, social intelligence, and expert interviews.
- Collaborate with team members from a range of disciplines to develop insights led strategic recommendations
- Build and maintain client relationships, gaining exposure to diverse projects across industries including; beauty, toys, fashion, and tech
Experience, skills & passions
- Curiosity and empathy: A genuine passion and curiosity for people, and ways to get up close to study behaviours, attitudes, needs, and aspirations.
- Creative methodology: An interest in creativity and innovation when it comes to methods and approaches.
- Strategic thinking: Interest in a wide range of qualitative research methods and the ability to use insights make strategic and commercial leaps.
- Brand passion: An interest in brands, categories, clients, and how to navigate a shifting cultural and business landscape for clients.
- Blended approaches: An interest in blending qualitative methods with other forms of research and data, such as semiotics, trends, quant and analytics, unstructured data, case studies etc.
- Tools & frameworks: An interest in bringing thinking frameworks, academic theory, books, and articles to further research findings and think differently.
- Storytelling: A passion for communicating insights and sharing thoughts on trends and new shifts in consumers internally and externally.
- Team mentorship: A passion for growing and developing team members to reach their full potential.
- Collaboration: Working out the best and most fun way of doing things, always striving to improve how we work together with the team and clients.
Essentials
- Approx. 5+ years’ experience, we welcome candidates with a less linear journey to insights
- First class moderation and facilitation skills
- Excellent client handling skills, particularly in driving the client and projects forward
- Ability to manage multiple projects and project teams at once
- Good and clear written and verbal communication skills;
- Excellent analysis and presentation skills
- Proposal writing and commercial skills.
Perks and Benefits
- Remote working
- 25 days of holiday + 3.5 days for Christmas break + your birthday off
- 2 personal days to use for either moving house, getting married or religious celebrations etc
- Private health insurance
- Pension scheme
- Enhanced maternity & paternity leave
- Paid Emergency parental leave (up to 5 days)
- 2 volunteer days
- Individual and across social celebrations
