YouGov Sport are searching for an experienced Sales lead to join our New Business team within our Sports department at our London office.
As
Associate Director - Commercial , you will play a pivotal role in driving the growth of YouGov Sport UK. You will be responsible for identifying, qualifying, and closing new business opportunities within the sport and entertainment sector, exceeding ambitious sales targets and contributing to the overall success of the team. Here’s a breakdown of what you’ll do (not all of it, just the important stuff): Lead Generation & Sales Cycle Management: Proactively identify and qualify new business leads within key target sectors (e.g., specific rights holders, brands, media owners or agencies). Develop and execute strategic outreach plans, leveraging research, LinkedIn, and other networking platforms to connect with decision-makers. Conduct in-depth discovery calls and meetings with prospective clients, presenting YouGov Sport's solutions and demonstrating a deep understanding of their business needs. Develop and deliver compelling proposals that align client needs with YouGov Sport's products and services. Manage the entire sales cycle, from initial contact to contract negotiation and successful closure. Collaborate with other commercial team members on cross-selling opportunities and joint pursuits.
Client Relationships & Account Management: Build and maintain strong relationships with key clients and industry stakeholders. Provide ongoing support and consultation to clients, ensuring their satisfaction and identifying opportunities for growth within existing accounts.
Sales Performance & Reporting: Utilize Salesforce (or equivalent CRM) to track sales activity, manage the sales pipeline, and analyze personal sales performance. Accurately forecast sales revenue and contribute to the development of the overall sales strategy.
Industry Knowledge & Expertise: Maintain a deep understanding of the sports industry landscape, including key trends, competitive dynamics, and emerging opportunities. Develop and share industry insights with the wider YouGov Sport team.
These are the essentials you’ll need to get an interview: Proven track record of exceeding sales targets in a fast-paced, competitive environment. Experience managing complex sales cycles within the sports or entertainment industry (highly desirable). Strong ability to identify and qualify new business leads through research, networking, and digital channels. Excellent communication, presentation, and interpersonal skills. Confident in demonstrating SaaS-based solutions and presenting value propositions to a range of stakeholders. Strong analytical and problem-solving skills. Proficiency in Salesforce (or equivalent CRM) and other relevant sales tools. Passion for sports and the sports business.
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Associate Director - Commercial , you will play a pivotal role in driving the growth of YouGov Sport UK. You will be responsible for identifying, qualifying, and closing new business opportunities within the sport and entertainment sector, exceeding ambitious sales targets and contributing to the overall success of the team. Here’s a breakdown of what you’ll do (not all of it, just the important stuff): Lead Generation & Sales Cycle Management: Proactively identify and qualify new business leads within key target sectors (e.g., specific rights holders, brands, media owners or agencies). Develop and execute strategic outreach plans, leveraging research, LinkedIn, and other networking platforms to connect with decision-makers. Conduct in-depth discovery calls and meetings with prospective clients, presenting YouGov Sport's solutions and demonstrating a deep understanding of their business needs. Develop and deliver compelling proposals that align client needs with YouGov Sport's products and services. Manage the entire sales cycle, from initial contact to contract negotiation and successful closure. Collaborate with other commercial team members on cross-selling opportunities and joint pursuits.
Client Relationships & Account Management: Build and maintain strong relationships with key clients and industry stakeholders. Provide ongoing support and consultation to clients, ensuring their satisfaction and identifying opportunities for growth within existing accounts.
Sales Performance & Reporting: Utilize Salesforce (or equivalent CRM) to track sales activity, manage the sales pipeline, and analyze personal sales performance. Accurately forecast sales revenue and contribute to the development of the overall sales strategy.
Industry Knowledge & Expertise: Maintain a deep understanding of the sports industry landscape, including key trends, competitive dynamics, and emerging opportunities. Develop and share industry insights with the wider YouGov Sport team.
These are the essentials you’ll need to get an interview: Proven track record of exceeding sales targets in a fast-paced, competitive environment. Experience managing complex sales cycles within the sports or entertainment industry (highly desirable). Strong ability to identify and qualify new business leads through research, networking, and digital channels. Excellent communication, presentation, and interpersonal skills. Confident in demonstrating SaaS-based solutions and presenting value propositions to a range of stakeholders. Strong analytical and problem-solving skills. Proficiency in Salesforce (or equivalent CRM) and other relevant sales tools. Passion for sports and the sports business.
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