Ben & Jerry’s EU Digital Marketing Manager

SUMMARY: At Ben & Jerry’s, we don’t just scoop ice cream; we create social change, delight our fans, and craft digital experiences as unique as our flavors. As the EU Digital Marketing Manager, you will be the unifying force, connecting Ben & Jerry’s global digital channel strategy and EU regional and local campaign executions — including social media, creative and content, paid advertising, marketing technology, digital commerce, and analytics — empowering local marketeers with data driven best practices driving best in class results. This role is pivotal to ensuring our digital ecosystem thrives, our campaigns are impactful, and our local teams are equipped to innovate and succeed. You will be a connector, collaborator, and enabler, aligning European markets’ digital strategies with local needs and execution, while championing best practices across markets. With your expertise, you’ll drive digital excellence and impact and ensure our brand continues to lead across digital channels while staying true to our brand and values. Key Responsibilities: Operationalize local digital success for EU markets. Develop regional EU digital campaigns. Provide digital best practices for the creation of digital and social assets. Digitize euphoria on our brand website. Analyze marketing analytics and insights. Enhance the joy of Ben & Jerry’s across all owned digital channels. A successful EU Digital Marketing Manager will forge strong working relationships with the broader Ben & Jerry’s global and market teams. This will require strong alignment and coordination with the Global Digital Marketing team, but also includes EU Marketing and Innovation, Global Communications, Creative, Social Mission, and Web teams to effectively deliver against key business objectives. The EU Digital Marketing Manager will operate within the broader Digital Marketing team and partner with their team members to drive effective annual programs, foster innovation, and partner on marketing technology solutions to ensure that digital is the driving force of EU marketing activities. The EU Digital Marketing Manager will balance a data driven mindset with a scrappy and creative approach to bring to life the world’s most iconic ice cream brand. Through an always-on testing and learning focus, they will maintain sharp and cutting-edge digital executions that resonate within culture. ESSENTIAL DUTIES AND RESPONSIBILITIES: Develop local European Market Digital Strategy by customizing and localizing Ben & Jerry’s Global Digital Strategy in partnership with EU Digital Marketers. Unify Global Digital Disciplines for best-in-class local executions. Enable local market teams by providing tools and strategic guidance for effective campaign execution. Lead creative development for new product campaigns to align with media plans and digital needs. Support holistic brand storytelling through owned digital cross-channel content ecosystem. Drive digital commerce growth by supporting local teams in e-commerce initiatives. Collaborate with the broader Digital Marketing and Web team to ensure EU needs are prioritized. Monitor and report on EU digital performance metrics, sharing actionable recommendations with local teams. QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Digital Expertise: Bachelor's degree in a relevant subject or equivalent combination of education and experience. 4–6 years in a digital marketing role with demonstrated success in managing digital campaigns. Experience managing agencies and vendors. Expertise in digital and social media platforms and technology. Understanding of web development, digital commerce, SEO/SEM, search, and analytics. Solid knowledge of Social Media Platforms (Meta properties, TikTok, X, Snapchat, etc.). Passion for Ben & Jerry’s: Understanding of company mission, goals, and objectives. Appreciation for agile working styles to meet evolving needs. Experience in values-led organizations preferred. Track Record of High Performance: Excellent project management skills and initiative. Ability to manage projects through complex stakeholder environments. Excellent verbal and written communication skills. Flexibility in high-stress situations and effective troubleshooting. Ability to work independently and accomplish multiple tasks with limited supervision. WORK ENVIRONMENT: Office environment. Travel expected for this position is approximately 20% of the time, but varies seasonally. The above cited duties and responsibilities describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected to perform.

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