The Brand and Content Manager is a key role within the Marketing Communications Team, responsible for creating, managing, and executing content and brand strategies that showcase Vizrt’s value proposition and engage target audiences. This role will collaborate closely with Product Marketing Managers, PR, social media, Demand Generation, Digital Marketing, and Brand Marketing teams to ensure alignment with broader business goals and strategies.
You will oversee the optimization of content across multiple platforms, including the website, multimedia assets, and thought leadership materials, driving both audience engagement and business impact.
What you’ll do
Content Strategy and Development:
Develop and execute a comprehensive content marketing strategy that aligns with Vizrt’s goals, audience needs, and business objectives. Oversee the creation of diverse content assets, including blogs, case studies, white papers, ebooks, videos, and thought leadership articles, to support the customer journey from awareness through to post-purchase engagement. Manage and maintain a multimedia content library, ensuring it supports internal and external marketing efforts. Brand Advocacy and Community Engagement:
Drive brand advocacy by developing content that encourages customers, partners, and employees to share positive brand experiences, including case studies, success stories, and testimonials. Partner with the Social Media Manager to amplify brand advocacy and engage with the community, increasing brand visibility and fostering loyalty. Create strategies to leverage brand advocates and encourage them to share their experiences and content. Website and Digital Presence Optimization:
Work with the web team and the digital demand generation team ensuring it is SEO-optimized, engaging, and aligned with lead generation goals. Collaborate with cross-functional teams to ensure the website meets target audience needs and supports overall business objectives. Thought Leadership and Brand Positioning:
Lead initiatives to position Vizrt as a thought leader in the media technology space by producing insightful, industry-specific content. Work closely with the PR Manager to align earned media efforts, such as press releases and media placements, with owned content strategies, ensuring consistent messaging across platforms. Cross-Functional Collaboration and Support:
Partner with Product Marketing Managers to create content that supports product campaigns and go-to-market strategies. Provide high-quality materials to the PR Manager for events, press coverage, and external communications, ensuring alignment with the overall brand narrative. Content Performance Analysis and Optimization:
Measure the performance of content and campaigns using analytics tools, providing insights to drive continuous improvement. Regularly track and report on KPIs such as engagement, traffic, and conversions, and propose strategies to optimize content effectiveness across channels. Minimum Requirements:
Bachelor’s degree in marketing, Communications, Journalism, or a related field. 3-5 years of experience in a similar position with a focus on content strategy and brand management. Exceptional written and verbal communication skills in English. Strong understanding of SEO principles, digital marketing trends, and content creation strategies. Experience managing multimedia asset libraries and collaborating with creative teams. Proficiency in CMS platforms (e.g., WordPress) and marketing tools (e.g., HubSpot, Google Analytics). Familiarity with B2B marketing, particularly in media technology. Ability to work collaboratively within all marketing communications functions. Ability to work in a fast-paced, dynamic environment. Ability to act with autonomy, seeking solutions to problems and referring upwards for guidance or to gain agreement on a recommendation. Ability to communicate in a proactive and positive manner, building effective relationships both internally and externally. Competency in Microsoft Suite products. Appreciation of Vizrt’s position in the wider media technology industry. Across Vizrt, we all work with our shared purpose in mind; to deliver more stories, better told. That is because we believe that stories have the power to impact not just the audience, but the teller as well. A well-crafted and well-delivered story can change the world. We strive and innovate to deliver the best software-defined visual storytelling tools to the world’s storytellers across broadcast, media, public service, enterprise, not-for-profit, education, health, houses of worship, in fact wherever there is a need to educate, entertain or inform. Because that is what stories do, it is why they are important. 4 billion humans see the stories that our customers tell every day. So, for us diversity is not an optional objective, it is a simple reality. Our customers’ customers are diverse, our customers are diverse, Vizrt gains strength from being diverse. It is true that we hold our diversity to be essential, it is something we constantly nourish and pay attention to, but it is not something we take for granted. We do not tolerate discrimination or harassment. We champion inclusion and we value each other’s stories, and we relish their telling. Benefits:
Health Insurance: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Paid Time Off: Generous vacation days, sick leave, and holidays to ensure you have a work-life balance. Professional Development: Opportunities for ongoing training. Join our team and take advantage of these benefits while working in a dynamic and supportive environment. Recruitment Process:
Recruiter Screening Team Interview Case Interview Final Interview
#J-18808-Ljbffr
Content Strategy and Development:
Develop and execute a comprehensive content marketing strategy that aligns with Vizrt’s goals, audience needs, and business objectives. Oversee the creation of diverse content assets, including blogs, case studies, white papers, ebooks, videos, and thought leadership articles, to support the customer journey from awareness through to post-purchase engagement. Manage and maintain a multimedia content library, ensuring it supports internal and external marketing efforts. Brand Advocacy and Community Engagement:
Drive brand advocacy by developing content that encourages customers, partners, and employees to share positive brand experiences, including case studies, success stories, and testimonials. Partner with the Social Media Manager to amplify brand advocacy and engage with the community, increasing brand visibility and fostering loyalty. Create strategies to leverage brand advocates and encourage them to share their experiences and content. Website and Digital Presence Optimization:
Work with the web team and the digital demand generation team ensuring it is SEO-optimized, engaging, and aligned with lead generation goals. Collaborate with cross-functional teams to ensure the website meets target audience needs and supports overall business objectives. Thought Leadership and Brand Positioning:
Lead initiatives to position Vizrt as a thought leader in the media technology space by producing insightful, industry-specific content. Work closely with the PR Manager to align earned media efforts, such as press releases and media placements, with owned content strategies, ensuring consistent messaging across platforms. Cross-Functional Collaboration and Support:
Partner with Product Marketing Managers to create content that supports product campaigns and go-to-market strategies. Provide high-quality materials to the PR Manager for events, press coverage, and external communications, ensuring alignment with the overall brand narrative. Content Performance Analysis and Optimization:
Measure the performance of content and campaigns using analytics tools, providing insights to drive continuous improvement. Regularly track and report on KPIs such as engagement, traffic, and conversions, and propose strategies to optimize content effectiveness across channels. Minimum Requirements:
Bachelor’s degree in marketing, Communications, Journalism, or a related field. 3-5 years of experience in a similar position with a focus on content strategy and brand management. Exceptional written and verbal communication skills in English. Strong understanding of SEO principles, digital marketing trends, and content creation strategies. Experience managing multimedia asset libraries and collaborating with creative teams. Proficiency in CMS platforms (e.g., WordPress) and marketing tools (e.g., HubSpot, Google Analytics). Familiarity with B2B marketing, particularly in media technology. Ability to work collaboratively within all marketing communications functions. Ability to work in a fast-paced, dynamic environment. Ability to act with autonomy, seeking solutions to problems and referring upwards for guidance or to gain agreement on a recommendation. Ability to communicate in a proactive and positive manner, building effective relationships both internally and externally. Competency in Microsoft Suite products. Appreciation of Vizrt’s position in the wider media technology industry. Across Vizrt, we all work with our shared purpose in mind; to deliver more stories, better told. That is because we believe that stories have the power to impact not just the audience, but the teller as well. A well-crafted and well-delivered story can change the world. We strive and innovate to deliver the best software-defined visual storytelling tools to the world’s storytellers across broadcast, media, public service, enterprise, not-for-profit, education, health, houses of worship, in fact wherever there is a need to educate, entertain or inform. Because that is what stories do, it is why they are important. 4 billion humans see the stories that our customers tell every day. So, for us diversity is not an optional objective, it is a simple reality. Our customers’ customers are diverse, our customers are diverse, Vizrt gains strength from being diverse. It is true that we hold our diversity to be essential, it is something we constantly nourish and pay attention to, but it is not something we take for granted. We do not tolerate discrimination or harassment. We champion inclusion and we value each other’s stories, and we relish their telling. Benefits:
Health Insurance: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Paid Time Off: Generous vacation days, sick leave, and holidays to ensure you have a work-life balance. Professional Development: Opportunities for ongoing training. Join our team and take advantage of these benefits while working in a dynamic and supportive environment. Recruitment Process:
Recruiter Screening Team Interview Case Interview Final Interview
#J-18808-Ljbffr
