Job Description
Neon Search
have partnered a dynamic and socially driven womenswear brand based in
Manchester
who are seeking an exceptional
Brand Director
to lead their brand strategy and creative vision. This is a rare opportunity to join a fast-growing, culturally resonant business at the forefront of the modern fashion industry. As Brand Director, you will shape and amplify the brand's identity, ensuring it remains authentic, innovative, and connected to its community. The Brand Director will oversee the development and execution of brand strategies that drive growth, foster loyalty, and enhance the company’s positioning within the competitive market. This role requires a creative visionary with a deep understanding of social platforms, cultural trends, and consumer behavior. The ideal candidate will combine strategic leadership with a passion for storytelling, empowering the team to deliver cohesive and impactful brand experiences across all touchpoints. Responsibilities Develop and execute a forward-thinking brand strategy that aligns with the company’s mission, values, and growth objectives. Lead the creative development of all brand assets, including campaigns, visuals, and messaging, ensuring consistency across all channels. Oversee the brand's presence on social platforms, crafting socially engaging, trend-driven content strategies to foster audience connection and growth. Analyse market trends and competitor activity to refine the brand’s unique positioning within the womenswear industry. Work closely with the design, marketing, e-commerce, and community teams to ensure brand alignment across product launches, collaborations, and campaigns. Champion the brand narrative, creating compelling stories that resonate with the core audience while attracting new customers. Foster strong relationships with the brand’s community, ensuring their voice is reflected in decision-making and strategy. Measure the effectiveness of brand campaigns and initiatives, using insights to optimise future strategies. Required Skills Proven experience in a senior brand leadership role, ideally within fashion, lifestyle, or a closely aligned sector. A passion for womenswear and an intuitive understanding of the target customer. Demonstrated expertise in social media and influencer marketing, with a track record of creating viral, impactful campaigns. Strong aesthetic sensibility with an eye for design and storytelling. Ability to balance creativity with commercial insight, driving brand equity and revenue growth. Exceptional leadership and communication skills, with experience managing and inspiring cross-functional teams. A data-informed mindset, comfortable analyzing metrics and making strategic decisions based on insights.
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Neon Search
have partnered a dynamic and socially driven womenswear brand based in
Manchester
who are seeking an exceptional
Brand Director
to lead their brand strategy and creative vision. This is a rare opportunity to join a fast-growing, culturally resonant business at the forefront of the modern fashion industry. As Brand Director, you will shape and amplify the brand's identity, ensuring it remains authentic, innovative, and connected to its community. The Brand Director will oversee the development and execution of brand strategies that drive growth, foster loyalty, and enhance the company’s positioning within the competitive market. This role requires a creative visionary with a deep understanding of social platforms, cultural trends, and consumer behavior. The ideal candidate will combine strategic leadership with a passion for storytelling, empowering the team to deliver cohesive and impactful brand experiences across all touchpoints. Responsibilities Develop and execute a forward-thinking brand strategy that aligns with the company’s mission, values, and growth objectives. Lead the creative development of all brand assets, including campaigns, visuals, and messaging, ensuring consistency across all channels. Oversee the brand's presence on social platforms, crafting socially engaging, trend-driven content strategies to foster audience connection and growth. Analyse market trends and competitor activity to refine the brand’s unique positioning within the womenswear industry. Work closely with the design, marketing, e-commerce, and community teams to ensure brand alignment across product launches, collaborations, and campaigns. Champion the brand narrative, creating compelling stories that resonate with the core audience while attracting new customers. Foster strong relationships with the brand’s community, ensuring their voice is reflected in decision-making and strategy. Measure the effectiveness of brand campaigns and initiatives, using insights to optimise future strategies. Required Skills Proven experience in a senior brand leadership role, ideally within fashion, lifestyle, or a closely aligned sector. A passion for womenswear and an intuitive understanding of the target customer. Demonstrated expertise in social media and influencer marketing, with a track record of creating viral, impactful campaigns. Strong aesthetic sensibility with an eye for design and storytelling. Ability to balance creativity with commercial insight, driving brand equity and revenue growth. Exceptional leadership and communication skills, with experience managing and inspiring cross-functional teams. A data-informed mindset, comfortable analyzing metrics and making strategic decisions based on insights.
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