Healeys Cornish Cyder Farm is a family-run, admission-based visitor attraction and home to the thriving production house of the famous
Rattler Cyder!
Since the company was founded in 1980, Healeys has grown incredibly, with listings across big supermarket chains such as Sainsbury’s, Tesco, Asda and Morrisons, in addition to our regional and national wholesale partners. With a multi-faceted production facility specialising in a range of products from ciders, wines, preserves and spirits, our business is thriving and has a very exciting future ahead. We have an exciting opportunity to join our Marketing and Design Team, to become a permanent part of an iconic Cornish business, and to make your mark in this exciting role as
Brand Manager . Salary:
£40,000-£50,000 per year Hours:
40 hours per week, flexibility required to work some weekends and evenings where necessary to ensure that targets are met. The key deliveries for this role are: Create and manage Healeys marketing plan & budget based on past performance and forecasts. Oversee current product range and create initiatives for new products or services. Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies. Help to shape our brand positioning and consumer insights. Recommending strategies to position the brand for growth. Monitor the performance of the brand through key performance indicators (KPI). Work with the Designers on the creative development of promotional materials including press releases, leaflets, product booklets, advertisements, website, social media, and e-newsletters, ensuring brand guidelines and deadlines are met. Organising product launches and promotional events. Assisting in the design of retail packaging and in the creation of in-store marketing displays. Create engaging content for print and digital communication platforms. Manage all the company’s social media platforms. Create engaging content calendars, ensuring efficient scheduling and timely posts whilst responding to customer enquiries. Communicates with various printers and other services/contractors to help marketing projects come to fruition & to budget. Working with a PR agency to achieve frequent and timely media coverage across all channels, acting positively to respond to customer feedback. Manage the consumer database and actively seek ways to grow this through feedback forms, competitions, and partnerships. Ensure master list is regularly updated and manage and implement the monthly e-newsletter plan. Adjust marketing campaigns and strategies as needed in response to collect data and other feedback. Maintaining and growing the brand’s affiliations and partnerships. Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved. To establish and maintain effective working relationships with all departments. Have an awareness and understanding of business priorities. Undertake training and to assist in training other or new members of staff. To behave with a high degree of professional integrity and confidentiality at all times. Any other activity/task as and when requested by the Directors. Work Experience 3-5 years marketing experience in a similar role. Skills Research Analysis Public speaking Interpersonal communication Project management Budgeting Copy writing Qualifications Degree in Marketing, business or a related field The Chartered Institute of Marketing (CIM) Personal Qualities Organisation and multi-skilling Proactivity, works with pace and prioritisation Creativity Joining the
#RattlerCru
is not just about us - We offer you the opportunity to develop and grow with the business with well-experienced mentors at hand to support you along the way, as well as offering: Subsidised healthcare with Bupa 50% discount on all Rattler products 50% Discount on all food and drink in the Restaurant Free festival tickets Full Healeys uniform, workwear and PPE provided Chill out after your shift with a £1 pint! Employee rewards for #FeelGoodFriday Monthly breakfast club We can’t wait to hear from you! The Healeys Recruitment Team Healeys is special, we are a family-run business with strong family values and a passion for making the best products and delivering an exceptional brand experience, we take pride in our customers who visit the farm and who taste our products. We nurture our in-house talent and seek to develop our employees to maximise their potential and have a fulfilling and varied working life at Healeys.
#J-18808-Ljbffr
Rattler Cyder!
Since the company was founded in 1980, Healeys has grown incredibly, with listings across big supermarket chains such as Sainsbury’s, Tesco, Asda and Morrisons, in addition to our regional and national wholesale partners. With a multi-faceted production facility specialising in a range of products from ciders, wines, preserves and spirits, our business is thriving and has a very exciting future ahead. We have an exciting opportunity to join our Marketing and Design Team, to become a permanent part of an iconic Cornish business, and to make your mark in this exciting role as
Brand Manager . Salary:
£40,000-£50,000 per year Hours:
40 hours per week, flexibility required to work some weekends and evenings where necessary to ensure that targets are met. The key deliveries for this role are: Create and manage Healeys marketing plan & budget based on past performance and forecasts. Oversee current product range and create initiatives for new products or services. Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies. Help to shape our brand positioning and consumer insights. Recommending strategies to position the brand for growth. Monitor the performance of the brand through key performance indicators (KPI). Work with the Designers on the creative development of promotional materials including press releases, leaflets, product booklets, advertisements, website, social media, and e-newsletters, ensuring brand guidelines and deadlines are met. Organising product launches and promotional events. Assisting in the design of retail packaging and in the creation of in-store marketing displays. Create engaging content for print and digital communication platforms. Manage all the company’s social media platforms. Create engaging content calendars, ensuring efficient scheduling and timely posts whilst responding to customer enquiries. Communicates with various printers and other services/contractors to help marketing projects come to fruition & to budget. Working with a PR agency to achieve frequent and timely media coverage across all channels, acting positively to respond to customer feedback. Manage the consumer database and actively seek ways to grow this through feedback forms, competitions, and partnerships. Ensure master list is regularly updated and manage and implement the monthly e-newsletter plan. Adjust marketing campaigns and strategies as needed in response to collect data and other feedback. Maintaining and growing the brand’s affiliations and partnerships. Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved. To establish and maintain effective working relationships with all departments. Have an awareness and understanding of business priorities. Undertake training and to assist in training other or new members of staff. To behave with a high degree of professional integrity and confidentiality at all times. Any other activity/task as and when requested by the Directors. Work Experience 3-5 years marketing experience in a similar role. Skills Research Analysis Public speaking Interpersonal communication Project management Budgeting Copy writing Qualifications Degree in Marketing, business or a related field The Chartered Institute of Marketing (CIM) Personal Qualities Organisation and multi-skilling Proactivity, works with pace and prioritisation Creativity Joining the
#RattlerCru
is not just about us - We offer you the opportunity to develop and grow with the business with well-experienced mentors at hand to support you along the way, as well as offering: Subsidised healthcare with Bupa 50% discount on all Rattler products 50% Discount on all food and drink in the Restaurant Free festival tickets Full Healeys uniform, workwear and PPE provided Chill out after your shift with a £1 pint! Employee rewards for #FeelGoodFriday Monthly breakfast club We can’t wait to hear from you! The Healeys Recruitment Team Healeys is special, we are a family-run business with strong family values and a passion for making the best products and delivering an exceptional brand experience, we take pride in our customers who visit the farm and who taste our products. We nurture our in-house talent and seek to develop our employees to maximise their potential and have a fulfilling and varied working life at Healeys.
#J-18808-Ljbffr
