Work in collaboration with our account based marketing manager, demand generation managers, SDR and sales teams to develop, implement and optimize ABM campaigns tailored to specific accounts. Coordinate end-to-end execution of ABM campaigns across multiple channels, including email, social media, content marketing, and events. Work within the ABM platform to design and execute targeted campaigns with personalized messaging. Track and analyze campaign performance metrics, such as engagement rates and conversions. Work with content creators to develop customized content and assets for target accounts. Develop and implement lead nurturing strategies to move prospects through the funnel within target accounts. Plan and execute account-specific events, such as webinars, roundtables, and personalized meetings. Coordinate the sharing of marketing engagement intelligence and best practices with sales. Your profile:
3-5 years of experience in similar B2B marketing roles. Solid understanding of current digital marketing and demand gen trends. Skilled in shaping campaign messaging and producing content for diverse customer groups. Strong attention to detail and creative eye. Strong written and verbal communication skills. Skilled in effectively implementing marketing campaigns across various channels. Able to prioritize and handle multiple projects simultaneously. Capable of using data to measure campaign performance and make recommendations for improvement. Proactive, collaborative, and able to work independently and meet deadlines. Bachelor’s degree in marketing or equivalent professional experience. Good analytical skills, creativity, understanding of SEO and SEM. Basic editing capabilities (HTML, CMS, Adobe Creative Cloud) a plus. Knowledge gaps can be filled. Even if you don’t satisfy every single requirement or meet every qualification listed, we still want to hear from you.
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