Category Analyst

Fells has long been recognised as one of the UK’s leading fine wine distributors, and we’re proud to represent some of the world’s greatest family-owned fine wine producers, whose wines regularly win awards. Our culture is absolutely key to our success so we look to ensure that our Values of Respect, Excellence and Commitment resonate with everyone who comes onboard. We’re committed to being an inclusive employer and welcome applications from all qualified individuals, regardless of race, colour, sex, sexual orientation, gender identity, national origin, age or disability. About you To succeed in this job, you’ll already have 1-2 years’ experience working with category data and insights gained in a commercial environment, and you’ll have experience working with Nielsen or Dunnhumby data.You’ll naturally thrive on working with numbers and data, translating that data into actionable insights and recommendations, and importantly, you’ll be able to explain and present those insights, in an engaging way, to your various audiences. About the job Reporting to the Strategic Planning Director, this newly created post of Category Analyst will provide support, analysis, category trends and insights for our Sales and Management teams, our shareholders, as well as our suppliers and customers. Responsibilities are to: Work closely with the Sales teams to create customer performance updates. Create compelling data and insight-led proposals for key customers. Track market performance and competitor activity including pricing and promotional strategies. Identify trends, opportunities and threats in the market. Become an expert with industry data (incl. Nielsen/Circana and Dunnhumby), to track performance, and identify trends and opportunities. Utilise our own internal sales data to track and measure performance by channel. Support the Brand Management team with market performance information to share with our winery partners. Track performance and ROI of our marketing initiatives with our key customers. Salary and benefits The salary and bonus are competitive, and benefits include: hybrid working, 25 days’ holiday which increases after 2 years, generous wine allowance, WSET training, enhanced family-friendly benefits, life assurance, pension contribution and complementary all-staff social events.

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