Develop the Channel & Category Strategy for some of our most ambitious growth channels: Grocery & Convenience. Lead Category Management projects following the Henkel Category Management ‘Blueprint’. Work to maintain and/or achieve Category captaincy to enable the business to drive and own the customer category agenda. Champion and proactively lead ‘shelf excellence’ including range, fixture layout, and POS creation to aid shopper navigation and increase penetration. Work cross-functionally with Brand Marketing & Sales to identify opportunities for growth within the categories. Create compelling category sell-in stories consulting and in close collaboration with the sales & brand marketing team e.g., for NPD. Initiate and execute Channel Audits & Channel Plans within the annual planning cycle. Plan & coordinate yearly omni-channel shopper activation calendars (incl. merchandising planning) based on channel and brand plans. Present and align the channel & shopper strategy and recommendations with the UK/IR Leadership Team. Manage and plan channel budget spend. Manage and develop one direct report.
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