Category Marketing Manager

As our Category Manager, you will be required to work as an integral part of the Commercial team, which will involve day-to-day management of your key retailer accounts, maximizing our existing position in a competitive category and developing areas for growth. Reporting directly to the Category Controller, you will be the voice for your customers. Develop and maintain expertise on customer and category performance and act as a key advisor in day-to-day activities and project-based initiatives. The role will work on a fast-paced, highly innovative food category and manage a major retailer. We are looking for someone who has major retailer experience in their background and is looking to develop themselves further. Lead the development of promotional strategy, including evaluation of commercial and retailer needs. Build close working relationships with sales, marketing, and planning disciplines of the business and use influence to ensure: category thinking is central to the business planning process, new projects, ventures, and processes customer needs/nuances are reflected in proposed solutions Jointly agree Category Business Plans with UK customers to drive growth in their business. Continually review market performance and recommend actions to improve performance. Drive the development of range, pricing, promotions, and merchandising recommendations with each account to maximize sales and profit opportunities for the business and the retailer. Undertake range reviews, category projects, and store trials; analyzing key data and devising appropriate recommendations. Develop strong customer relationships through both formal business review meetings and informal contact and discussion. Competitor Threat Evaluation - monitor competitor developments within the UK and European marketplace. Identify strategically important competitors and evaluate the potential threat that they pose. Provide monthly external insights, trends, and new category news. Through utilization of all category management tools and techniques, develop, evaluate, and be responsible for maintaining a live UK category growth strategy to provide the framework upon which individual tailored plans will be based.

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