Channel Marketing Manager
Position Summary
Why join our team? An opportunity to be part of an exciting business area within Samsung UK, supporting the growth of our key channel partners within the TV/AV Division.
Role and Responsibilities
Your key responsibilities
This role is to lead key retailer channel marketing activity including online and offline stores, ensuring that cohesive quarterly / 6 month / 12 month marketing plans are in place and implemented effectively. You will develop strategic TTL plans with partners for new product launch, in-life phase and implement channel campaigns to achieve sell-out targets, expand market share and pursue bold growth targets.
You will lead on retailers by crafting and implementing strong, creative TV and AV marketing activities including key promotional activity /added value campaigns within specific channels on time and to budget. These activities could include:
ATL Media – TV, Press, Outdoor
In-store Promotion Execution – POS
Execution on third party retailer websites including product page management, banner advertising and brand store development.
Digital Advertising: Paid search, social, SEO, affiliates and VOD.
You will handle and brief agencies to build or customise assets to best communicate promotions, or product features and benefits that give Samsung stand out and drive sales.
You will set critical metrics for all planned marketing activity including digital metrics, and review efficiency. You will also support on reviewing Channel marketing budget ensuring its allocated in a cost effective manner to improve return on investment.
Working with the Retail Marketing Team and Field Team, you will ensure strong alignment of campaigns from Online through to in store - collaborating with the Retail Manager on events from briefing agencies, stand development, samples, logistics and creative. You will then collect and distribute marketing information to internal and external collaborators.
You will then track execution, success and key findings of channel activity- sharing results with the wider business.
What we need for this role
To be successful, you will possess the following skills and attributes:
Soft Skills
Ability to balance multiple partners in order to reliably deliver on key projects
Experience managing agencies and third party suppliers
Standout colleague, with ability to quickly build solid working relationships across the business and project lead large projects
Clear communicator able to articulate the approach and ongoing performance
Ability to create and deliver persuasive, clear, innovative and concise content
Comfortable working in a corporate environment with a proactive approach to problem solving and multi-tasking
Hard Skills:
Degree or equivalent experience in marketing background
Product Marketing and Services Marketing experience within a similar role
Excellent written and verbal communication skills (inc Strong MS PowerPoint & Excel)
Highly analytical and able to interpret data in a significant way
Experience of running marketing budgets
What does success look like?
To be flexible and adaptable
Clear communication of marketing/promotional plans with retailers and internally
Attention to detail always knowing the status of every element to ensure plans are implemented as prescribed
Always ensuring commercial alignment when creating marketing campaigns
Shown ability to develop marketing plans enabling growth targets
Outstanding ability to influence and persuade
Ability to succeed in highly sophisticated and very fast paced environments
Skills and Qualifications
Benefits of working at Samsung include
Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Position Summary
Why join our team? An opportunity to be part of an exciting business area within Samsung UK, supporting the growth of our key channel partners within the TV/AV Division.
Role and Responsibilities
Your key responsibilities
This role is to lead key retailer channel marketing activity including online and offline stores, ensuring that cohesive quarterly / 6 month / 12 month marketing plans are in place and implemented effectively. You will develop strategic TTL plans with partners for new product launch, in-life phase and implement channel campaigns to achieve sell-out targets, expand market share and pursue bold growth targets.
You will lead on retailers by crafting and implementing strong, creative TV and AV marketing activities including key promotional activity /added value campaigns within specific channels on time and to budget. These activities could include:
ATL Media – TV, Press, Outdoor
In-store Promotion Execution – POS
Execution on third party retailer websites including product page management, banner advertising and brand store development.
Digital Advertising: Paid search, social, SEO, affiliates and VOD.
You will handle and brief agencies to build or customise assets to best communicate promotions, or product features and benefits that give Samsung stand out and drive sales.
You will set critical metrics for all planned marketing activity including digital metrics, and review efficiency. You will also support on reviewing Channel marketing budget ensuring its allocated in a cost effective manner to improve return on investment.
Working with the Retail Marketing Team and Field Team, you will ensure strong alignment of campaigns from Online through to in store - collaborating with the Retail Manager on events from briefing agencies, stand development, samples, logistics and creative. You will then collect and distribute marketing information to internal and external collaborators.
You will then track execution, success and key findings of channel activity- sharing results with the wider business.
What we need for this role
To be successful, you will possess the following skills and attributes:
Soft Skills
Ability to balance multiple partners in order to reliably deliver on key projects
Experience managing agencies and third party suppliers
Standout colleague, with ability to quickly build solid working relationships across the business and project lead large projects
Clear communicator able to articulate the approach and ongoing performance
Ability to create and deliver persuasive, clear, innovative and concise content
Comfortable working in a corporate environment with a proactive approach to problem solving and multi-tasking
Hard Skills:
Degree or equivalent experience in marketing background
Product Marketing and Services Marketing experience within a similar role
Excellent written and verbal communication skills (inc Strong MS PowerPoint & Excel)
Highly analytical and able to interpret data in a significant way
Experience of running marketing budgets
What does success look like?
To be flexible and adaptable
Clear communication of marketing/promotional plans with retailers and internally
Attention to detail always knowing the status of every element to ensure plans are implemented as prescribed
Always ensuring commercial alignment when creating marketing campaigns
Shown ability to develop marketing plans enabling growth targets
Outstanding ability to influence and persuade
Ability to succeed in highly sophisticated and very fast paced environments
Skills and Qualifications
Benefits of working at Samsung include
Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#J-18808-Ljbffr
