Job Responsibilities
Develop a comprehensive and aligned strategic Marketing Plan and implement such Marketing Plans with the support of the Managing Directors and the Marketing Directors and relevant brand team(s) across all marketing channels. Manage the UK College Division Marketing budget for all marketing activities with a focus on lead generation, conversion and meeting all revenue targets. Ensure all brand and marketing activity are aligned to the overall strategy. Increase brand awareness and brand reputation, guiding and having input into all creative briefs for all internal and external communications across offline and online media. Establish and agree relevant KPIs and clear responsibilities on the timely reporting of all marketing performance, brand equity and lead generation. Work with the Marketing teams globally to ensure the quality and performance of leads that get generated. Work with Partners and Stakeholders to understand their Product Portfolio, to effectively drive the Marketing of the Brand’s Products to prospective Students. Work with the Managing Directors to agree forecasts and ensure marketing support is provided for the relevant brand(s). Agree targets for all products and channels with the brand teams. Develop and own the product life cycle (current portfolio of courses and new products/partnerships) both domestically and internationally. Oversee the effective development of all the relevant brand’s marketing team to ensure that they hold a solid knowledge and understanding of the Company’s Product Portfolio and are effectively utilizing all marketing channels, in line with KPI’s and lead and revenue targets. Oversee the enhancement of ‘Customer Relationship Management’ processes and technologies. Oversee the current recruitment and sales strategy for several sales teams; develop new strategy or implement relevant changes or improvements to ensure delivery of targets within agreed budgets and timeframes. Create and maintain a robust sales plan outlining headcount, cost and budget required, and set core target objectives and KPIs to be monitored and altered throughout the year in line with business needs and requirements. Keep abreast of developments in the marketplace; analyse and regularly report on changes for example competitor activity, market trends, student perceptions and attitudes which may impact student recruitment and sales.
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Develop a comprehensive and aligned strategic Marketing Plan and implement such Marketing Plans with the support of the Managing Directors and the Marketing Directors and relevant brand team(s) across all marketing channels. Manage the UK College Division Marketing budget for all marketing activities with a focus on lead generation, conversion and meeting all revenue targets. Ensure all brand and marketing activity are aligned to the overall strategy. Increase brand awareness and brand reputation, guiding and having input into all creative briefs for all internal and external communications across offline and online media. Establish and agree relevant KPIs and clear responsibilities on the timely reporting of all marketing performance, brand equity and lead generation. Work with the Marketing teams globally to ensure the quality and performance of leads that get generated. Work with Partners and Stakeholders to understand their Product Portfolio, to effectively drive the Marketing of the Brand’s Products to prospective Students. Work with the Managing Directors to agree forecasts and ensure marketing support is provided for the relevant brand(s). Agree targets for all products and channels with the brand teams. Develop and own the product life cycle (current portfolio of courses and new products/partnerships) both domestically and internationally. Oversee the effective development of all the relevant brand’s marketing team to ensure that they hold a solid knowledge and understanding of the Company’s Product Portfolio and are effectively utilizing all marketing channels, in line with KPI’s and lead and revenue targets. Oversee the enhancement of ‘Customer Relationship Management’ processes and technologies. Oversee the current recruitment and sales strategy for several sales teams; develop new strategy or implement relevant changes or improvements to ensure delivery of targets within agreed budgets and timeframes. Create and maintain a robust sales plan outlining headcount, cost and budget required, and set core target objectives and KPIs to be monitored and altered throughout the year in line with business needs and requirements. Keep abreast of developments in the marketplace; analyse and regularly report on changes for example competitor activity, market trends, student perceptions and attitudes which may impact student recruitment and sales.
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