Client Analytics Lead – 6 month Fixed Term Contract

Full details of the job. Vacancy No: VN670 This role can be based out of either our Witney office in Oxfordshire or the Shepherd's Bush office in London and typically a minimum of 3 days per week in the office is required. The work pattern for this role is 9-5:30pm Monday to Thursday and 9-5pm on Friday. About us Audley Travel is an award-winning, consistently recognised tour operator that specialises in tailor-made travel in over 80 countries. Our clients come to us because we are the true experts of the region and use our knowledge to provide meaningful travel experiences. Our employees are passionate about travel and exploring other cultures. In 2021, we proudly celebrated serving our travel clients for 25 years. The role As Client Analytics Lead you will be driving the client analytics strategy and delivery; partnering with the marketing department and wider business where necessary to advance our understanding of our clients and audience. Your role is key in driving an audience-first culture across the Digital & Marketing department, focused on developing and interpreting data sets to drive audience-first decision making & enable audience-first strategies that improve marketing efficiency and generate business value. You will work closely with the Marketing Analytics Lead as first points of call on client, audience & marketing performance. Key responsibilities include: Develop and implement a Client Insight Strategy & Vision that supports Digital & Marketing and the wider business in understanding marketing impact and enabling data driven decisions that deliver business efficiency and growth. Design & implement a client measurement framework that defines KPIs & segments, identifying opportunities and driving performance. Identify key drivers of performance in relation to clients, their behaviour and their preferences. Develop our understanding of repeat, lapsed & new audiences through analysis & research. Understand our audience technological capability, working with stakeholders to maximise the right technology for the right use case. Implement a segmentation strategy that maximises message relevance for our target audiences: right message to the right client at the right time. Deliver insight that drives accurate understanding of client & audience and enables decisions amongst the Marketing Leadership team. Enable self-service reporting & analysis across the department. Partner with data driven roles to ensure insight is discoverable & leveraged. Act as owner of client analytical datasets, ensuring they meet the requirements as defined by department stakeholders and our measurement framework. Partner with the data team as client analytics lead for marketing data architecture and enablement projects, providing direction, definitions and governance. Work closely with your direct reports to understand their strengths and weaknesses & create individual development plans to guide their growth. About you You are a highly driven, results focused marketer with a strong attention to detail and understanding of marketing practices. Additional experience required: Previous experience in a marketing analytics role. A deep understanding of measurement practices. Marketing technology awareness. Significant usage of marketing analytics platforms (e.g. Google Analytics). Advanced data visualisation techniques and knowledge of tools (e.g. Power BI, Tableau). Exceptional problem solving skills. Strong communication skills. A keen eye for detail. A desire to learn, develop skills and challenge themselves & others. Highly organised & logical approach to managing workloads and deadlines. Excellent collaboration and team skills. Good understanding of Office 365 including MS Word, Excel, SharePoint and Outlook. What you’ll get in return: Holiday - 25 days rising to 30 days with length of service. Hybrid working. A day off for your birthday. A day off for volunteering to support a charity, local support group or community work of your choice. Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling. Enhanced family leave. Enhanced pension scheme. Life insurance. Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites. Gympass – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps. Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers. Sabbatical leave. Long service awards. We believe it's our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment.

#J-18808-Ljbffr