Coach Manager

Coach Manager focuses on manage paid search, paid social, budget pacing, bids, testing, and campaign optimisation.

What the role involves

• Manage paid search, paid social, budget pacing, bids, testing, and campaign optimisation.
• Report on performance and turn results into clear recommendations.

Skills and requirements

• Paid media, PPC, Google Ads, paid social, or performance-marketing experience is important.

Confirmed role details

• Coach is a global fashion house founded in New York in 1941.
• Lead the SEM growth strategy across multiple regions, with full accountability for revenue, ROAS, and efficiency targets.
• Dynamically shift budgets based on performance, marginal returns, and incrementality insights.
• Act as a measurement leader across performance marketing, with deep expertise in Google ads, GA4, MTA/MMM platforms across experimentation and incrementality testing.

Candidate fit

• campaign focus, commercial judgement, reporting confidence, and practical optimisation discipline