Commercial Lead

Commercial Lead focuses on driving commercial performance of the established portfolio through pricing optimisation, channel strategy and customer segmentation — without a traditional sales force model.

What the role involves

• Driving commercial performance of the established portfolio through pricing optimisation, channel strategy and customer segmentation — without a traditional sales force model.
• Partner with the Digital Marketing Lead to ensure digital channel execution is aligned to commercial objectives.
• Leading the commercial and market access strategy for the 2027 private market launch.
• Maintain private insurer engagement materials including budget impact models, clinical dossiers and prior authorisation packs for BUPA, AXA, Vitality and others.
• Manage the relationship between field execution (National KAM) and the broader access and medical strategy.
• Supporting insurer negotiations and clinical advisory board engagement alongside Medical Affairs.

Skills and requirements

• MBA or equivalent postgraduate qualification.

Confirmed role details

• Manage annual brand plans, operational plans and budget cycles for the portfolio.
• Extended support on family building journey.

Candidate fit

• Maintain market access materials for both the established portfolio and the launch product — including payer dossiers, value communication tools and KOL-facing clinical materials.

Additional role context

• We are entering an exciting period of portfolio transformation, with an established Uro-Oncology franchise and a significant private market launch planned for 2027.
• Commercial Leadership Established Products (20%).
• Private Market Launch — Novel Intravesical Gene Therapy (70%).