The Commercial Manager drives venue, channel, and product performance by managing inventory, analyzing site and campaign data, and producing accurate trading and marketing reports to inform strategic decision-making. They identify opportunities to optimize revenue, enhance user experience, and streamline reporting workflows through predictive analytics and collaboration across teams. Responsibilities
Provide insights and analysis on venue, chain, and channel performance in line with budget targets, while monitoring daily performance to ensure progress against plan. Manage inventory availability based on demand, working with the Product team to source additional inventory and coordinating with the Inventory and Quality Control Manager. Analyse site performance, campaigns, specific venues, genres, and pages, providing data-driven insights to support planning, reviews, and performance improvements across the Product and Marketing departments. Own the production and management of trading, product, marketing, and venue reports, ensuring consistency, integrity, and accuracy through close collaboration with SMT members. Identify strategic and tactical opportunities to increase average transaction value (ATV) and margin, while scoping additional revenue opportunities and assessing their potential benefits and costs. Support the Inventory and Quality Control Manager by identifying opportunities to increase inventory through strategic sourcing and conducting availability analysis and reporting to ensure efficient allocation. Develop and manage incentive schemes to motivate team performance and align with broader business objectives. Use predictive analytics to inform inventory planning, pricing strategies, and marketing efforts. Support the Head of Digital by leveraging historical and predictive analytics for forecasting, analysing user behaviour (heatmaps, funnel drop-offs, and exits), and recommending UX optimisations to improve performance. Collaborate with the Head of Digital to manage Google Analytics 4 and Tag Manager implementation and troubleshooting, whilst automating reporting workflows and optimising processes to enhance efficiency and accuracy. Minimum Requirements
Experience in analysing commercial and marketing data Proficiency in managing and troubleshooting GA4 setups, workflows and processes Knowledge of e-commerce, travel, or hospitality industries is preferred. Familiarity with coding languages such as SQL, Python, or R for data manipulation. Experience with UX/reporting tools (e.g., Tableau, FullStory, heatmap) Familiarisation of extraction & manipulation of data from BigQuery Strong written and verbal communication skills for presenting data insights to stakeholders. Hybrid working model with a requirement to attend the Brighton office at least 3 times a week. Benefits
Familiarisation trips within the UK Regular company social events Standard pension scheme Corporate gym discount and health club allowance Local discount scheme Path to wellness scheme including free yoga, chair massages and lunchtime seminars with industry experts Employee Assistance Programme
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