This post will lead, develop and deliver Ripon Museum Trust’s Communication and Marketing plan, with a focus on maximising our digital content and public relations activity to drive visits, raise the profile of the museums and increase income.
You will lead on developing and delivering the communications and marketing plan for all three of our museums, and connect people with our themes of poverty, welfare and fairness. By working creatively and collaboratively with a wide team of staff and volunteers, you’ll be responsible for using audience insight and an understanding of our stories and themes to create engaging well-planned content that helps to deliver our vision and mission, drives visits and puts Ripon Museums on the map! You’ll also provide marketing support for our income generating activities such as events, venue hire and membership.
Inclusivity is extremely important to us here at RMT, therefore you’ll be a real people-person who can engage with a wide range of audiences and staff.
We aim to deliver more impact to our communities, and this means working with partners to deliver programmes that really make a difference. In your role, you will identify and deliver partnership communications activity that adheres to both organisations' brand and funding requirements.
The post holder will build capacity, develop and support a team of marketing and PR volunteers to assist with all aspects of the marketing role.
Responsibilities:
Develop an annual Communications and Marketing plan, creating integrated marketing activity across several channels that drives visits to all three of our museums and raises our profile. Develop a strategic approach to creating clear and relevant marketing messages that resonate with our audiences, raise our profile and drive visits to the museums. This will include public fundraising appeals. Deliver activity that supports income generation such as venue hire, paranormal and events. Utilise photography and video skills to create content for our website and social media channels. Deliver printed marketing material, either in-house via Canva or through a design agency, that appeals to our audience segments. Ensure our marketing communications deliver the funding requirements of Arts Council England and The National Lottery Heritage Fund. Lead project teams of staff and volunteers on all marketing and PR campaigns. Oversee the management of our social media, website, leaflet, mailing list, blogs, newsletter. In the event of a crisis (external and internal), oversee all messaging and manage the marketing and communications response. Build and maintain good relationships with media outlets to ensure we get the best possible media coverage. Build and maintain good relationships with local and regional tourism networks and bodies and key stakeholders to ensure we get best possible market intelligence support, profile and joint working. Work with the Visitor Experience & Volunteer Manager to target recruitment of new volunteers into the Trust and work with the Trust’s Volunteer Marketing Team to deliver excellent and cost-effective marketing approaches. Prepare reports for the Board and senior management team as required on progress. Manage the budget lines delegated to the post. Attend relevant exhibitions, fairs and other promotional events to represent and promote Ripon Museum Trust. Note: Notwithstanding the Job Purpose and Duties & Responsibilities included in this job description, the post-holder must be prepared to undertake additional tasks, duties and responsibilities at the request of the Director that fall within the strategic objectives of the Ripon Museum Trust. There is a requirement to be available to work occasional weekends on the front line with visitors and on call, on a rota, with relevant training and as appropriate. This role is based in the museum with some working from home and hybrid working supported. We understand how important work/life balance is for wellbeing and are open to considering a variety of options, including hours of work, work patterns, secondments and job shares. Ripon Museum Trust is an equal opportunity employer. We welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion/belief, sexual orientation or age. Method of Application: If you are interested in this position, please complete the application form on our website www.riponmuseums.co.uk showing how you meet the criteria for the position by midnight on Sunday 12 January. Interviews are anticipated to take place on Wednesday 22 January. Please send the completed application form to Alexa Vernon, Director of Museums at alexa.vernon@riponmuseums.co.uk. Please do not send a CV – it will not be used for shortlisting. If you’d like to find out more about the role before applying please contact Alexa Vernon via email in the first instance to arrange the best time to chat.
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Develop an annual Communications and Marketing plan, creating integrated marketing activity across several channels that drives visits to all three of our museums and raises our profile. Develop a strategic approach to creating clear and relevant marketing messages that resonate with our audiences, raise our profile and drive visits to the museums. This will include public fundraising appeals. Deliver activity that supports income generation such as venue hire, paranormal and events. Utilise photography and video skills to create content for our website and social media channels. Deliver printed marketing material, either in-house via Canva or through a design agency, that appeals to our audience segments. Ensure our marketing communications deliver the funding requirements of Arts Council England and The National Lottery Heritage Fund. Lead project teams of staff and volunteers on all marketing and PR campaigns. Oversee the management of our social media, website, leaflet, mailing list, blogs, newsletter. In the event of a crisis (external and internal), oversee all messaging and manage the marketing and communications response. Build and maintain good relationships with media outlets to ensure we get the best possible media coverage. Build and maintain good relationships with local and regional tourism networks and bodies and key stakeholders to ensure we get best possible market intelligence support, profile and joint working. Work with the Visitor Experience & Volunteer Manager to target recruitment of new volunteers into the Trust and work with the Trust’s Volunteer Marketing Team to deliver excellent and cost-effective marketing approaches. Prepare reports for the Board and senior management team as required on progress. Manage the budget lines delegated to the post. Attend relevant exhibitions, fairs and other promotional events to represent and promote Ripon Museum Trust. Note: Notwithstanding the Job Purpose and Duties & Responsibilities included in this job description, the post-holder must be prepared to undertake additional tasks, duties and responsibilities at the request of the Director that fall within the strategic objectives of the Ripon Museum Trust. There is a requirement to be available to work occasional weekends on the front line with visitors and on call, on a rota, with relevant training and as appropriate. This role is based in the museum with some working from home and hybrid working supported. We understand how important work/life balance is for wellbeing and are open to considering a variety of options, including hours of work, work patterns, secondments and job shares. Ripon Museum Trust is an equal opportunity employer. We welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion/belief, sexual orientation or age. Method of Application: If you are interested in this position, please complete the application form on our website www.riponmuseums.co.uk showing how you meet the criteria for the position by midnight on Sunday 12 January. Interviews are anticipated to take place on Wednesday 22 January. Please send the completed application form to Alexa Vernon, Director of Museums at alexa.vernon@riponmuseums.co.uk. Please do not send a CV – it will not be used for shortlisting. If you’d like to find out more about the role before applying please contact Alexa Vernon via email in the first instance to arrange the best time to chat.
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