Overview of the Company
dnata is one of the world’s largest air and travel services providers, offering ground handling, cargo, travel and catering & retail services at over 130 airports in more than 30 countries across six continents. At dnata, we are by your side for the entire travel experience. dnata Catering and Retail is one of the world’s leading in-flight hospitality providers, delivering world-class culinary services and innovative products that enhance our passengers’ experience.
Purpose of the role
The Internal Communications Specialist will shape and deliver dnata Catering UK’s (dCUK) internal communication strategy. The role will involve strategic planning and execution of communications initiatives for audiences at dCUK’s sites across the UK.
Role and Responsibilities
Working in an integral way with the Leadership team, the HR team and other key internal stakeholders, the role will plan and execute the dCUK communications strategy to deliver engaging messaging using a multi-channel approach to help us deliver some high profile projects we’re in the process of implementing.
General Organisation Comms
Create the annual dCUK internal communications plan and budget.
Ensure consistency in our approach and that key messages and changes are understood by all.
Lead on daily marketing and communication activities, focusing on change management and how this best flows between front line and leadership.
Create materials and content for a range of internal communications channels, including e-newsletters, local briefing sessions, Viva Engage (Yammer), email, intranet, and video content.
Build on what we want to share externally via LinkedIn, using this as an attraction tool as well as a communication channel.
Help create regular management information to demonstrate the effectiveness of internal communication channels and engagement activities.
Relaunch and refresh the dCUK Intranet site, ensuring content is updated, relevant, and actively maintained.
Develop and maintain a communications SharePoint site.
Create materials and portals for better implementation of communications.
Contribute to the performance management of indirect reports as required.
Undertake/facilitate technical and professional training as required.
Develop and implement integrated marketing communication plans that align with dCUK’s strategic goals.
Oversee the creation of marketing collateral, including brochures, flyers, presentations, and advertisements.
Manage digital marketing efforts, including website content management, SEO, and social media strategy.
Coordinate public relations activities, including press releases, media outreach, and handling media inquiries.
Monitor and analyze market trends and competitor activities to inform marketing strategies.
Plan and execute events, including trade shows, exhibitions, and corporate events, ensuring alignment with overall communication strategies.
Business updates
Work with the CEO’s office to develop and deliver a regular cadence of business updates to ensure the broader business is fully aware of the unit and wider company performance and strategy.
Utilize a range of tools and techniques to create engaging materials with appropriate messaging, emphasizing how we communicate to engage understanding.
Change and IT Programme Comms
Provide communication and engagement expertise across the Change programme.
Work with Business Change and IT project managers to create and maintain a forward plan of programme and project communication and engagement activities.
Build and maintain relationships with workstream leads across the programme to identify requirements and work collaboratively to create and deliver key messages to stakeholders.
Ensure that the impact on each audience group is fully understood to create a coherent and joined-up picture of change for the recipients.
Some of the projects are quite complex, so there is a requirement to simplify as best we can so everyone fully understands the impact as well as contributory requirements.
The above list is not exhaustive, and the post-holder will undertake any other duties as required commensurate with the role and responsibilities of the post.
Qualifications and Education Requirements
Extensive (5+ years) experience in-house communications functions, trained in a corporate environment.
Strong knowledge of communication and engagement best practices and tools.
Proven ability to work in a small team, taking ownership of a wide variety of responsibilities.
Desirable
Experience of working in the airline, logistics, or transport sector.
Experience of working in an operational and unionized environment.
The ideal person will have the following:
Extensive communication and engagement experience with a proven track record in engaging a range of audiences.
Proven ability to successfully build and maintain strong and positive stakeholder relationships at various levels of seniority.
Experience managing communication channels, including social, digital, and traditional channels.
Experience coordinating communication activity across a range of project activities.
Ability to assimilate new concepts quickly.
Self-starter, comfortable working in an evolving environment and confident to take accountability to set up a communication function from scratch.
Proven ability to multitask and operate with flexibility in a fast-paced environment, meeting deadlines with resilience.
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