To support our vision, we are bringing together our digital capabilities into one team within marketing & digital. We are currently recruiting a Content Lead, to lead a team of content creators, production professionals, researchers, and content strategists to ensure high quality content is delivered effectively across CRUK to meet the needs of our audiences. This role balances strategy, leadership, and delivery as you will need to introduce the organisation into new ways of working while also ensuring our content quality is high.
This is a pivotal role as you will essentially run the content delivery system governance and processes for the organisation and connect all content creators in the organisation. Therefore, you will need to come with experience of leading content delivery system change, through broad teams, in large complex organisation.
This is a great opportunity to be at the forefront of a key transformation programme for the organisation, one where you will be able to see tangible results of your work and the impact it has on supporting our mission.
What will I be doing?
Lead and execute the content delivery transformation, including CMS migration and the implementation of new processes. Establish and enforce content guidelines for CRUK, ensuring compliance for all published materials. Oversee the upskilling of content producers across CRUK, focusing on tool proficiency, as well as content measurement and monitoring. Refresh and deliver a continually evolving content strategy across the organisation as our capabilities evolve. Identify gaps and opportunities for content across Cancer Research UK and feed those into our strategy (such as linking better with our core brand and messaging and linking with non-web content). Work closely with leadership to identify and create KPIs and OKRs that support decision making and our strategy around content. Be accountable for leading a team of content specialists that support the organisation where capacity is limited, or the skills are not present. Responsible for making sure audience insights from content work are accessible and actionable across the organisation. Define and oversee the end-to-end content and production development process, from research and ideation to planning, execution and measurement. Lead your team to build capability around content creation, maintenance and analysis across the organisation where appropriate. What are you looking for?
Experience of leading content delivery system change, through broad teams, in large complex organisations. Significant leadership experience, with proven track record of delivering results through vision setting effective team leadership and collaboration. Experience of collaborating closely with content owning teams, subject matter experts and other stakeholders to develop engaging content aligned to CRUK's strategy and audience needs. Familiarity working with experience design, research and analysis methodologies. Knowledge of content management systems (CMS) and digital asset management (DAM) platforms and taxonomy for organising and distributing content effectively. Significant understanding of end-to-end supporter journeys and how the content delivery system performs a key role. Employer:
Cancer Research UK (@CR_UK) Location:
Stratford, UK Posted Date:
23/01/2025 Expiry Date:
23/05/2025 Type:
Full-Time Categories:
DAM Manager / User, Metadata Management / Taxonomy / Ontology, CMS / Creative / Content Operations Ref:
DN-JB-2161 Added by:
DAM News Administrator
#J-18808-Ljbffr
This is a pivotal role as you will essentially run the content delivery system governance and processes for the organisation and connect all content creators in the organisation. Therefore, you will need to come with experience of leading content delivery system change, through broad teams, in large complex organisation.
This is a great opportunity to be at the forefront of a key transformation programme for the organisation, one where you will be able to see tangible results of your work and the impact it has on supporting our mission.
What will I be doing?
Lead and execute the content delivery transformation, including CMS migration and the implementation of new processes. Establish and enforce content guidelines for CRUK, ensuring compliance for all published materials. Oversee the upskilling of content producers across CRUK, focusing on tool proficiency, as well as content measurement and monitoring. Refresh and deliver a continually evolving content strategy across the organisation as our capabilities evolve. Identify gaps and opportunities for content across Cancer Research UK and feed those into our strategy (such as linking better with our core brand and messaging and linking with non-web content). Work closely with leadership to identify and create KPIs and OKRs that support decision making and our strategy around content. Be accountable for leading a team of content specialists that support the organisation where capacity is limited, or the skills are not present. Responsible for making sure audience insights from content work are accessible and actionable across the organisation. Define and oversee the end-to-end content and production development process, from research and ideation to planning, execution and measurement. Lead your team to build capability around content creation, maintenance and analysis across the organisation where appropriate. What are you looking for?
Experience of leading content delivery system change, through broad teams, in large complex organisations. Significant leadership experience, with proven track record of delivering results through vision setting effective team leadership and collaboration. Experience of collaborating closely with content owning teams, subject matter experts and other stakeholders to develop engaging content aligned to CRUK's strategy and audience needs. Familiarity working with experience design, research and analysis methodologies. Knowledge of content management systems (CMS) and digital asset management (DAM) platforms and taxonomy for organising and distributing content effectively. Significant understanding of end-to-end supporter journeys and how the content delivery system performs a key role. Employer:
Cancer Research UK (@CR_UK) Location:
Stratford, UK Posted Date:
23/01/2025 Expiry Date:
23/05/2025 Type:
Full-Time Categories:
DAM Manager / User, Metadata Management / Taxonomy / Ontology, CMS / Creative / Content Operations Ref:
DN-JB-2161 Added by:
DAM News Administrator
#J-18808-Ljbffr
